According to a Nielsen/Google Study, 74% of consumers used a mobile search engine in the overall shopping process and 93% of mobile searches and research result in a purchase of a product or service. A Pew Research Internet Project report indicates that over half of all adults (56%) now own a smartphone, and 93% of these smartphone owners use their phone to go online.
With more and more people using mobile devices to browse the Internet, it has become increasingly important to create a website that works across multiple platforms. When a site is built with a responsive framework, the content, images, and structure of the site responds to the screen size of the device that is used for accessing the website. Responsive web design (RWD) ensures that your website displays and functions well across all major devices and screen sizes, including smartphones, laptops, tablets, iPads, and PCs.
There are many reasons why responsive web design is great for SEO:
- It is favored by Google: Google recommends responsive web design and says it is the best way to target mobile users. While separate websites for desktop and mobile requires different URL and coding, responsive sites have only one web URL, making it easier for Google to crawl your website and index content.
- It enhances user experience: Having a user-friendly website will make it easier for your audience to find and read content rather than searching for the relevant stuff. A responsive website is completely designed with the user in mind and user experience is a huge ranking factor.
- Reduces bounce rate: A website that looks good in rankings, but is completely ineffective for smartphone and tablet users would have higher bounce rates. Responsive design will make your site become mobile friendly and also enable it to gain higher search engine visibility.
Further RWD also ensures easier management of a website, stronger link building and improved mobile search rankings. Redesigning your website to be responsive will allow you to maintain your backlinks, and you can focus your SEO on one single site. Working with a web design company that understands responsive website design will ensure a better user experience and improve your overall conversion.