A San Francisco-based company founded in 2009, Klout helps businesses evaluate the extent of influence that they have in digital networks. Klout offers a social scoring system with scores ranging from 1 to 100 to directly indicate your social media influence. Klout-verified personal snapshots introduced in collaboration with Bing in October 2013 provide Klout users with their Klout score and also helps them verify and manage how they appear in Bing search results, based on their public social network profiles.
In an email interview with BusinessNewsDaily, Gina Carr, entrepreneur and author of the book, ‘Klout Matters: How to Engage Customers, Boost Your Digital Influence – and Raise Your Klout Score for Success’, clearly explains why knowing your Klout score is key if you are looking for ways to expand your digital influence and to know how to make the best use of sites such as Twitter, Facebook, Wikipedia and LinkedIn.
Why Businesses should not ignore their Klout Score
According to Carr, a Klout score is crucial for the following reasons:
- First of all, it provides a great way to quantify the extent of influence an individual – like an author, public speaker, actor or other professional – has online.
- The score matters most for the businesses that look for a national or international audience; it may not matter much for the businesses that focus on a limited geographical area.
- As small businesses have limited marketing and advertising budgets, targeting highly influential people would a very good strategy to get the most value. The Klout score can help a small business to understand prospective customers better and gain a competitive advantage. Hotels believe that awarding perks to influential customers with high Klout scores can promote word-of-mouth marketing.
- Carr says believes that the Klout score will be used in hiring process as a filter for many jobs in future.
How to Improve Your Klout Score
Carr suggests that newcomers should go by the ABCs of social engagement for a high Klout score:
- A – Always Be Engaging – This means establishing targeted connections and engaging with people specifically on a personal basis. To reap the benefits of online marketing based on social media, it is very important to have real people connecting with real people. Facebook and LinkedIn groups, Google Plus communities and Twitter chats are the best options to engage with the customers.
- B – Be Consistent – It is important to participate in social networking activities consistently to gain a Klout score. If you are posting a tweet once every six months, you are not going very effective on Twitter. Instead, plan a strategy to connect and engage with your community consistently.
- C – Connect – This means first listening to the needs of customers and then responding specifically with genuine help. It also means connecting all your networks to Klout by getting into Klout.com website. Carr stresses that there will be a definite increase in their Klout score, if you add all other networks to your Twitter account at Klout.com.
Carr does not stop at explaining the benefits of Klout score, but gives her views on content marketing and using social networking sites for business. She says that the companies should get their content from the concerns and problems that their customers are encountering and post blog posts based on this. Devise a business strategy, say include a checklist, productivity tools and schedule for developing and sharing content before using social networking sites for your business and focus on platforms where the customers spend more time. She also feels that outsourcing social media marketing tasks would help businesses to benefit from professional solutions and get more time to focus on their core tasks.