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Bing’s New Music Video Search Result Page Enhances Musicians’ SEO Prospects

After the introduction of a new preview mode, filter improvements and video overlay, Bing has recently introduced another remarkable update that focuses on video search – a new music video search result page. When users search for a music video by song title, artist or album, they see a box at the top of the search results showing the ‘most popular’ music video relevant to the search as well as details and a list of ‘Top Songs’ connected to the video. The other videos are listed under the feature video by relevancy based on a user’s search by song title, artist or album. For example, a search for ‘Miley Cyrus’ in videos, you would get the following results:

Miley Cyrus

In its official blog, Bing says it believes that search should reflect the actual world including music. Artists create songs, the songs are collected in music albums and the albums are the part of musical genres and by examining the connections between these things, Bing generates its ‘Top Songs’ section (which uses the relationships as well as the attributes of these artists, songs and albums to provide a useful set of results).

The related artists and related album list on the video search result page allows you to search for other albums of the artist you searched for and discover the next-up-and-coming artists. Bing’s music video search results showcases videos from leading sites such as You Tube, Vimeo, ARTISTdirect, MTV. Users do not have to click the videos shown in the results to see their preview and other details. The preview is played and the video details are displayed when the mouse is placed over the thumbnail:

Video Details

Another feature is that if you search for a music album, Bing lists out all songs in the album according to how they were compiled in the original album along with the featured video of the album:

Breakout Album by Miley Cyrus

Companies offering search engine optimization for musicians can ensure greater visibility by optimizing their client’s videos for Bing’s enhanced video search experience.