Matt Cutts on How Google Ranks Content Without Many Inbound Links

If you haven’t built many links to your post and are worried about how Google is going to rank your content, you are not alone. In fact, Matt Cutts was asked about this and provides a solid answer to alleviate webmaster anxiety about content without too many inbound links in his latest webmaster video. Among other things, Cutts points out the importance of effective content optimization.

To the question ‘how does Google determine quality content if there aren’t too many links to a post’, Cutts says that you have to consider the way search engines operated before they used links as a signal for ranking and an essential component of optimization of a website. In such a situation, content would be judged solely on the basis of the text on the page. This webmaster video explains how this would work:

  • Google will count the first word seen on a page more compared to other words on the same page. If that word is seen for a second time, it will be counted a little more, but not too much. If additional instances of the word are seen, this will indicate to Google that the page is about that topic. This does not mean repeating a keyword over and over again on your page will work to enhance your result page ranking. Google considers this as keyword stuffing and this will have a negative impact on your ranking.
  • Another way Google judges the quality of your page without many inbound links is by checking whether or not it is within a reputable domain.
  • If your page content includes a rare phrase that someone is looking for, then Google will return that page in the search results simply because it is relevant to what the user is seeking.

In summary, all this means that with a quality domain and unique and engaging that is relevant to your audience can help increase your search engine result page (SERP) ranking even if you don’t building too many links to your content. Businesses should understand the basic principles of SEO content development and content optimization to enhance their visibility. Here are some tips for optimizing your content (text, images and video):

  • In case of text, images and videos, you should take care of the title tags, which tell the audience what the page is about. Search engines also use this tag as the link text for each search result (shown below). Don’t make your title too long, and make sure it reflects your main goal and attracts your target audience

Search Result

  • The meta description (descriptor text for each search result) is key information for your audience. State the purpose of the content through Meta descriptions and include only relevant keywords. In case of images, you have the meta keyword tag, similar to meta descriptions. Include relevant keywords and don’t overstuff the tag with keywords. In addition to including relevant keywords and valuable information in the video description, add a link to a page on your website which is most relevant and provide good information about topic in the video
  • Use keyword-rich URLs, which would work better than descriptive information in your content
  • Add relevant keywords in image or video file names separated by dashes (for example, black-sports-shoe.jpg,
  • Provide embed codes that you can paste into your website’s HTML along with your optimized videos so that visitors can watch your videos on your page instead of visiting the video site that may host your videos

In a webmaster video published in April, Matt Cutts had provided tips on how to avoid buying a bad domain and the steps to take if you find that you bought a bad domain despite taking precautions.

About Rajeev Rajagopal

Rajeev Rajagopal

Rajeev Rajagopal is the Vice President of Managed Outsource Solutions, a leading BPO company in Tulsa, Oklahoma. Prior to joining MOS, he worked as a physical therapist. Having worked in several rehabilitation clinics, Rajeev has learned the importance of good medical records for medical billing and liability issues and the importance of the good back and front office support. He has extensive knowledge in SEO, medical billing and coding, and medical transcription. He has worked with a number of large organizations to effectively manage and provide outsourcing solutions.