Getting your web pages indexed in the search engine databases is crucial for your search engine marketing. It may seem like a good thing to have a large number of indexed pages. However, if you think that having more indexed pages would automatically boost your website’s Search Engine Result Page (SERP) ranking, then you are wrong. In a video posted last October, Matt Cutts answers a query on this and confirms that having a site with a number of indexed pages will not automatically improve your SERP rankings. Understanding Cutts’ explanation on the actual role of indexed pages in search engine optimization is important for your online success.
More Diverse Set of Keyword Phrases
According to Cutts, if a site has large number of indexed pages optimized with various keywords, each of these individual pages can rank for their own set of individual search queries. Your website would have the opportunity to rank for a diverse set of keywords and get the attention of targeted audience. Suppose you have developed a website for your jewelry shop. If you sell different types of bangles, you can add pages for wooden bangles, plastic bangles, glass bangles and optimize them for relevant keywords for these different categories of bangles. Likewise, if you sell different kinds of necklaces and earrings, you can add a page for each type and optimize them for a diverse set of keywords. These pages can then rank well for customers looking for a specific jewelry item (such as wooden bangle or party necklace). Cutts explains that these indexed pages with applicable keywords that people are searching for would most likely offer these pages a better pagerank, though this would not guarantee better page rankings for your entire website.
More Inbound Links
Cutts adds that larger sites have more links to their site which may lead to higher ranking. He explains if there are large numbers of links, that website’s PageRank may be higher. Google uses PageRank to fix your crawl depth and also for ranking. As a result, large sites with more links would rank a little bit higher on search engine results. However, this does not mean that your website’s ranking would simply go high if you increase the number of links in each page. Your links should be high quality links relevant to the web page, accessible with no 404 error, and no virus or malware.
In short, having a large site can definitely your site’s SERP ranking if you ensure the indexed pages have applicable keywords that users searching for and relevant, quality inbound links. Quality is definitely more important than quality – as Google reminds us time and time again with its algorithm changes. Proper keyword research, content development and link building strategies are therefore crucial to achieve your online marketing goals.