Recently, Google’s head of web spam Matt Cutts announced at the SMX Advanced 2014 that PayDay Loan 3.0 has been launched. This is something internet marketers need to take special note of. Payday Loan algorithm is an update that is intended to specifically target ‘very spammy queries’. Google’s intention is to prevent spammy websites from surfacing in its search results. Matt Cutts explained that this goes after different signals. This new version comes soon after version 2.0 that was launched a couple of weeks ago.
While the 2.0 version targeted spammy sites, version 3.0 targets “very spammy queries” and is unrelated to the Panda or Penguin algorithms. This spam algorithm will look specifically for spammy queries such as payday loans, casinos, viagra and other such queries.
The first-generation update was released in June 2013, and got its name because “payday loans” was one of the queries that was targeted and affected by the change. It affects many markets and areas outside of the payday loan search space, specifically targeting high-value, highly spammed search results.
With Google’s users trusting the websites that appear at the top of its SERPs, the updated algorithm is vital for ensuring that the best Payday loan companies gain more traffic than the unhelpful ones that are quite often dangerous for those who need to use a payday loan.
Google’s Distinguished Engineer later revealed that the first part of the payday loan update was designed to provide some protection against negative SEO. This second update specifically aims to target websites where link building and spam tactics are more extreme.