If you want to receive feedback about your products and services or want to connect with your existing and prospective customers, you would probably turn to the classifieds where people primarily search for a specific thing. However, if you are an online marketer, your best option is none other than Craigslist. It is estimated that this online classifieds website receives more than 50 million unique visitors each month. In most of the cases, the listing on Craigslist is free as well.
You may be thinking how this website with a boring design can be so successful. The website has amazing functionality that adds to its immense popularity. Here are some powerful techniques this portal employs that enhance its appeal.
- Faster Loading Times – This online classifieds website can trim the available data according to your search and load the results faster.
- Automatic Conversion Funnel – Whether it is buying, selling or looking, the conversion action (posting or clicking on an ad) will almost always occur.
- High Engagement Rate – Most of the users spend a lot of time at this website. Bounce rate is very low or near to zero.
- Smooth Organization – In this website, the information is very well organized. There are nine main categories and an organizational matrix to receive and present plenty of information in all varieties. This organized structure can help to efficiently manage a burgeoning amount of products and services.
Once you make sure that your website is designed in such a way that it functions well and provides better user experience, you can use Craigslist for enhancing your web traffic. Let’s see in which aspects this listing can be utilized for optimization strategies.
- Building Real Connections – Not only in the ‘Personal’ section, but also in all categories you’ll probably meet someone within your location while searching for something you need.
You can thus make a connection, which is quite essential to know what kind of optimization is required for your products or services. Experts recommend strategies such as encouraging comments and providing your own feedbacks on your website and creating a forum for users to meet and interact.
- Optimizing for Local Search – Since the site is divided into metropolitan areas, you can target interested locals and optimize for local search.
Instead of typical local optimization techniques, Craigslist strategy involves creating local market sub-domains (for example, http://newyork.craigslist.org/). Each URL leads with the local market name and carries the power of the Craigslist brand name as well. Therefore, Craigslist has incredible results in each local market. For example, if you search for ‘Samsung Galaxy for sale NYC’, you will find Craigslist in the number one position as:
If you’re a brand with local service locations, use localized sub-domains that specify the name of your local area and geo-specific long tail keywords, as part of your optimization strategy.
- Marketing Your Business – With free listing for everything, Craigslist has literally revolutionized the classifieds advertising market and posed as the ultimate destination for online marketers. Its ease-of-use makes the service an effective option for marketing your business. It is very important to determine for which city or cities you are going to post the ad. You should develop unique ads for each city, give focus to specific products and rotate them based on a promotional schedule. It is better not to post the same ad within 48 hours and don’t forget to delete your old ad. You can either type some text to build an ad or incorporate HTML and images. As search results are displayed first by date and then by keyword in Craigslist, be careful of your text content. Images can make ads really effective. You can build video ads with this service as well.
User-generated content is also another advantage. As the users provide input in the form of comments and forum questions, you can harness it and create a bunch of keywords, discussion and indexed content that will produce excellent search results. Adopt the right approach towards Craigslist SEO strategies. Take help from experts, if necessary.