Search engine optimization is going through a few dynamics with other search engines clamoring for a larger slice of the search traffic pie. While Google has been the undisputed king of search engines, others have also been looking to strengthen their position and gain traffic. Mozilla has announced Yahoo Search as its default search engine for Firefox 34 for US users from December 2014, as part of their five-year partnership. This is crucial since Google had been the default Firefox search engine from 2004.
VITAL SEO POINTS
- Google Tops Traffic, Bing and Yahoo Getting There
With Firefox being one of the most popular browsers, this could change the dynamics in the search world, and Yahoo search optimization has become a major priority for websites. Currently, Yahoo ranks third with 300,000,000 unique monthly users as of December 1, 2014 while Bing ranks 2nd with 350,000,000 monthly users and Google tops the list with 1,100,000,000 unique monthly visitors.
Research published in June 2014 indicated that Google claimed 31.04% of search traffic as of May 2014 while Yahoo and Bing each claimed less than a percent of the overall site visits. It was also revealed that Google sends close to 17 times the number of visits sent by Bing, Yahoo, Ask and AOL combined.
- More Engagement from Bing and Yahoo Searches
That takes some catching up to do, but that same report also revealed that while Google directs the largest number of search visits to websites, they are often low quality visits. On an average, 61.26% of Google search visits were found to bounce. Google users also viewed the lowest number of pages in each visit.
Bing and Yahoo searchers were found to stay on-site for longer periods and view more pages, meaning they produced quality visits for websites though the volume of visits was low in contrast to Google. In other words, while Google ranked high in the number of visits driven to sites, Bing and Yahoo scored higher in the amount of engagement displayed by the users they led to websites.
THE OTHER SEARCH ENGINE
- DuckDuckGo’s Tour de Force
A relatively new player is also emerging in the search scene – DuckDuckGo. This is a search engine that publicizes its security capabilities and lack of any intention to track users. The 2013 whistle-blowing by Edward Snowden revealing the tracking of personal information of users by the government and companies such as Google, Facebook, Yahoo and Apple brought about a surge in the popularity of DuckDuckGo. DuckDuckGo does not store personal information including IP address or identifiers in cookies.
After the news about the revelations, DuckDuckGo revealed that it reached an average of three million direct searches in June 2013 while the whole of the previous month has only seen 1.8 million searches. It is still nowhere near Google, Bing and Yahoo, but its security and anti-spam features could keep it on an upward trajectory as the progress till now shows.
The SEO Battlefield is Heating Up
With the May 2014 update, images, auto-suggest and local search were also added while Apple’s Safari offered the option of DuckDuckGo as one of its search engines. The Firefox 33.1 browser was also given the DuckDuckGo search option.
All this just goes to show that though Google is on top, the battlefield is full of action. Successful search engine optimization must take into consideration Yahoo, Bing and DuckDuckGo.