This November, Mozilla announced Yahoo Search to be the default search experience for Firefox in the U.S. from December under a five-year strategic partnership with Yahoo. Google has been the default search engine for Firefox since 2004 and the current development came up for renewal (with Google) this year. As Firefox is one of the top browsers used today, this change will surely increase the popularity of Yahoo. Search engine marketers who were only focused on Google will have to focus more on how to better optimize their websites for Yahoo.
As per the Mozilla blog post, search is a core part of the entire online experience and Firefox users alone browse the web for more than 100 billion times each year. Mozilla claims that they have popularized the integration of search in the browser with the Firefox. Now, they are adopting an approach that is more local and flexible in order to increase choice and innovation on the web along with new and expanded search partnerships by country. Under the Yahoo partnership, they are supposed to provide a clean, modern and immersive search experience first for Firefox’s U.S. users. The company says that the modern interface will bring the best of the Web front and center.
So, if you want to really utilize the upcoming search engine experience on Firefox to achieve your marketing goals, it is very important to optimize your websites for Yahoo search. Here are some basic strategies to experience an influx of traffic to your site from Yahoo related searches.
- Yahoo search is powered by Microsoft’s Bing search engine and hence Bing Webmaster Tools include Yahoo traffic data in their charts. Set up Bing Webmaster Tools appropriately and make sure it can track your website statistics properly.
- Though Yahoo has been known to have Meta tags as a ranking factor in spite of being the lowest-valued comparing to all other ranking factors, the search engine still requires webmasters to review whether or not these Meta tags are on the site and whether they are utilized appropriately.
- Ensure that you are using 301 redirect rules where you could have canonical issues or duplicate content on multiple pages. Even though rel="canonical" tag works in many instances, if there is a way to remove the redundancy, it is better to pursue that action.
In the case of a small business, you need to consider optimizing for local searches on Yahoo also. You can adopt the following strategies for that.
- Sign up for the Yahoo Local Service and provide the details of your business in a legible manner
- Track your website on Bing Webmaster Tools
- Create pay-per-click (PPC) ads for Yahoo
- Utilize Yahoo Answers
With the help of SEO experts who keep abreast of the latest developments in SEO, you can enhance your efforts further. If you are already optimizing your search results for a search engine and don’t have enough time to optimize for Yahoo, you can save a lot of time by handing over the work to the experts.