No matter what changes strike the SEO world, be they Google’s continually updating algorithms or Bing’s innovations, you need content for marketing. The importance of good content has only grown further and further, now that quality is everything for higher search rankings and sustained traffic. Content submission is a major and legal way of generating backlinks, provided the submission is made to high quality sites that enjoy high rankings too, since low quality links could penalize your whole site.
Content can be free or paid, so the big question is which ones should be free and which ones paid. High quality and technical content can be made paid, simply because paid content is all about quality. People looking for really in-depth, technical information or demonstrative content will pay for it. It also significantly raises the profile of your company. However, you just cannot beat the advantages free content offers.
Free Content is Hugely Beneficial
Free content obviously has plenty of benefits – it gets people’s attention towards your products or services and helps build up your business. With free content you become the talking point. It could involve articles, videos, presentations and podcasts.
Specifically, free content has the following advantages that are too good to resist:
- It helps attract specific target audience. Your prospects get attracted and can opt-in to your email, thanks to your free content’s immense visibility. The more the free content you have, the greater are the opportunities you have for your prospects to get to you.
- It encourages idea sharing. Free content gets shared easily. People who already read or watch your content will then share it with their friends and contacts. It helps build up a fan following. Again, your exposure is boosted.
- The exposure of free content can also easily spread around the value of your expertise. You could get people’s attention to what your business excels in and how it can help make life or work better for them. This is especially true because people often search for solutions to their issues in the search engines. So if your content comes up in the search results, or if they’re directed to it somehow and they get their answers cleared, you’ve got yourself some potential customers.
What all this goes to show is that user-friendly and relevant free content is probably the single major factor that could bring in traffic and rankings to your site as well as customers to your business. An experienced professional SEO company will have skilled content writers who, together with SEO professionals, create and manage content strategies effectively for their clients.