Instagram introduced an option to edit photo captions and locations on November 10, which is a really useful feature for social media marketers. With the new option, they need not spend valuable time correcting the typos inadvertently made while writing captions and re-posting them. In addition to this, the Explore page has improved with ‘People’ search to locate people you want to follow. This will help you find your potential customers and improve the outreach. These latest features are available in the newly released Instagram version 6.2 for iOS and 6.10 for Android.
Captions are a good way in which marketers can communicate to their customers on Instagram. If a caption contains a spelling mistake, incorrect username or hashtag, it is going to affect user engagement. Deleting such typos is very important for staying professional on this mobile photo sharing website. Fix for typos has been one of the top requests and therefore the Instagram team came up with the edit option as per their official blog post. Now, you can see an ‘Edit’ option in the menu under your photos. You can tap that option to make edits.
By tapping on ‘Add Location’ after tapping the ‘Edit’ option, you can edit the location as well.
When it comes to improvements in the Explore page, you can see a magnifying glass in the place of the Explore icon. On opening Explore, two tabs can be seen – ‘Photos’ and ‘People’. The Photos tab is the same as before while the People tab takes you to interesting accounts that you want to discover.
A study by Forrester Research that involved more than 3 million user interactions with more than 2,500 brand posts on seven social networks found that top brands’ Instagram posts generated highest per-follower engagement rate of 4.21% followed by Facebook (.07%) and Twitter (.03%). With this user engagement rate, you can create marketing campaigns that can go viral on Instagram. However, finding the right customers is important for making the campaigns effective. ‘People’ search can help in that process by finding your potential customers more quickly.
In short, online marketing services can utilize these features to improve their content development strategies on Instagram and increase user engagement. There is no doubt that with reliable support from experienced social media consultants, businesses can make the most out of these useful updates.