There’s a Shift Towards Facebook Videos – Create Better Video Content


An apparent shift towards videos on Facebook is encouraging many online marketers to boost their efforts to market videos on the popular social network. As per Facebook, the number of video posts per person has increased 75% globally, and 94% in the U.S. within a year. On an average, more than 50% of people who log in to this social networking site every day in the U.S. watch at least one video daily and 76% of people in the U.S. who use this site say they tend to discover videos as they watch on Facebook. The statistics makes it clear that you need to create better videos to gain consumers’ attention in the form of likes and shares.

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According to the official Facebook blog post, the composition of News Feed is changing with people creating, posting and interacting with more videos on this popular social networking site. The amount of video posted on News Feed by people and brands globally has increased 3.6x year-over-year. The post also provides some tips to create more effective video content, which are:

  • First of all, remember that your video will appear as a part of News Feed and users will discover it next to a photo or a status update from their friends or relatives. Due to this reason, your video needs to fit in that space in all aspects and needs to be something that your audience will want to watch and share.
  • With the launch of auto-play and increasing use of mobile devices, it is important to focus on posting videos that can captivate people from the first frame. Shorter, but timely video content can do well in News Feed in this scenario. Since auto-play videos play silently in News Feed until the user taps to hear the sound, videos that grab the attention of people even without sound could be better.
  • Don’t forget to take a thorough look at your video insights to understand what people love to watch and what don’t work so well. Understanding the taste of your audience is indispensable for creating attractive and shareable videos.

We have seen the social media giant has already beaten YouTube in 2014. The survey by ComScore revealed that Facebook surpassed in the total number of videos viewed on desktop in the U.S. during the month of August last year, owing to the advent of ‘auto-play’ feature. Putting all these statistics together, it is clear that posting good videos on Facebook is vital for effective video marketing.

It’s always better to seek help from professionals to make your social media campaigns with videos successful. They are experienced enough to understand the actual needs of your business and can develop effective video marketing strategies accordingly.