To place yourself up there on Google’s search results, you need to work through your website’s SEO. Search engine optimization is very important to online or internet marketing. To make their SEO work well, websites and companies take a lot of measures and use a lot of techniques.
However, there are certain things you need to avoid while implementing SEO for your website. There are some techniques which used to work earlier but are better avoided now. Let’s check what these are one by one.
Keywords are indeed a crucial component in any SEO process. But mind you, increasing the number of keywords you use in your content is not a good strategy. It may confuse your customers and have a negative effect on you. Matt Cutts explains this very well. He calls this an Up – Plateau – Down. If you mention a keyword multiple times doesn’t mean you are going to increase your page rankings. That’s just not how it works.
According to Matt Cutts, the keywords you use on your page should flow in naturally. If your visitors are able to read through the content with ease, and it doesn’t sound like an artificial statement to them, you are doing it right. There is no such rule or a recipe to use keywords and working your way through keyword density. However, you are very likely to see that Penalty page if you are doing your keywords wrong. So, think before you over-stuff your page with keywords.
Back Linking and Landing Pages
Back linking is also known as inward linking, inbound linking and signify the links to a website or web page from another website. Back links obtained from reliable websites are very valuable; these are considered relevant links and help to improve your search engine ranking. You need to check if your competitors are beating you at this.
However, just like keywords, using a lot of backlinks could have a negative impact on your page ranking rather than improving it. Organic back linking and good landing pages can surely enhance the reputation and popularity of your website and draw targeted traffic. There are many SEO agencies that can help you with link building and using them on your site. The concern is not using these techniques; the concern is with overusing them and using them inappropriately. Make sure that your back links are from authoritative sites to ensure a positive outcome.
Duplicating and Hiding Content
Using original content always makes sense. Search engines do not like indexing duplicate content. They always prefer indexing original content and that is how it is always going to be. Using hidden content is senseless. Even if humans can’t see the white text on a white background, the bots can see it. If your website is not secure enough, mischief makers may inject spammy hidden text that may lead to your site being penalized by Google. This calls for regular checking of your logs and source code so that you can identify such issues.
You won’t be asked for any explanation for using duplicate content or hidden text. All the search engine knows is that this is wrong and once you are caught, you are penalized.
Spammy Guest Blogs
Similar to buying links, there are usually guest blogs that attract the maximum attention. It is good to have your blog or website promoted by well-known authors in the industry. Asking any random person to write a guest blog would be a very bad idea and it can all go totally wrong.
Guest blogs used to be hype, sometime back. But now, when technology has changed and all new techniques are introduced, certain old techniques need to be avoided. And using guest blogs is one of them. In Matt Cutts’ words, "If you’re using guest blogging as a way to gain links in 2014, you should probably stop".
Everything that you do wrong in order to gain more traffic and increase your page ranking can definitely affect your page rankings, and affect them in a bad way. To avoid all of these, you need to start using the correct modes and focusing more on content. That is the key to enhancing your rankings and traffic conversion rate.