Social media platforms are a great way to drive targeted traffic to your website. How to use social media is always a question businesses are concerned about. Quality over quantity is often a topic of debate in the social media field.
There is a misconception that the number of followers on Facebook and Twitter is the sole measure of our influence and success in social media marketing. The real measure of success in social media for business is the level of engagement and not the number of followers. It is much better to have 1000 loyal followers build organically over several months than have 10,000 followers who are not at all interested in your products or services.
Quality followers will:
- Remain engaged
- Be genuinely committed to your brand
- Respond to your posts
- Take your content beyond their feed
So focus on quality as your guide. Quantity is likely to follow.
It is also crucial to distinguish a fake social media account from a real one. Facebook tips for finding fake account includes checking whether the profile has more than one photo, whether there has been interactions with friends and activities or pages liked, and looking at the balance of male and female friends. Other tips include looking to see if you have any mutual friends and searching the profile image to see if it has been stolen from a genuine profile.
You can also make use of apps such as Twitter Audit and FB checker to analyze and verify your followers, thereby forming an idea of what your true audience size is.
Certain tips to grow quality, targeted followers in your social media platform include:
- Share frequently
- Follow likeminded people in the business
- Provide education and information
- Be active and responsive
- Remember entertainment value
Make sure to have a comprehensive social media strategy in place to attract and maintain your targeted audience.