Given the phenomenal rise in the number of smartphone and tablet and other mobile device users, it is obvious that businesses should ensure that their websites are fully optimized for mobile usage.
- More than one-quarter of web searches globally are conducted on a mobile device. Smartphone users are engaging with mobile websites and apps when travelling to their workplace, watching TV or even when working on their computer. Moreover, Google has made it clear with last year’s Hummingbird update that mobile is the future of search and websites that are not optimized for handheld devices are very likely to experience a fall in search engine rank.
- Studies show that 57 percent of mobile users will leave your website if it takes more than 3 seconds to load and that 30% will choose not to purchase if your shopping cart isn’t optimized for mobile devices. To ensure that your website loads fast, keep your file sizes small and the number of steps needed to complete a certain action to a minimum. In addition, try to avoid pop-ups whenever possible.
- It is vital to understand when and why users turn to their mobile devices. It is almost always with a specific goal in mind, mostly to find some information they urgently need. They may be looking for a bank in the neighborhood, a reputable doctor or some clothes store. When designing your website for mobile usage, you need to have a clear understanding of what the user will be looking for when they visit your website via mobile. The important thing is to make sure that whatever info the user is looking for can be accessed easily.
- By having a mobile-friendly website you can have more people engaging with you and developing trust in your brand. This will ensure that they return to your website later on a desktop. People usually move between devices to complete a task. A website that doesn’t conform to a handheld device is more likely to turn away prospective customers.
- Websites designed for desktops do not function optimally on mobile browsers. This may result in reduced conversions mostly because links may be difficult to click, calls to action may be obscured and contact pages difficult to access. Most of the mobile purchases are impulsive as shoppers themselves admit, and they will choose to purchase from a brand that ensures a pleasing mobile experience.
The design of your website is of utmost relevance – you need to go for a responsive design. This means that your website should be flexible in nature, automatically conforming to the mobile device of the user. A responsive template responds to any mobile device and adapts automatically. The features of your template can be kept on any device. It also increases your search engine optimization and ensures your website a top rank in search engine results.
Here are some important considerations.
- Make sure that your mobile website loads in less than three seconds.
- Your important selling points/message should be clear.
- The website should be easy to navigate.
- The web content should be easy to read.
- Ensure that the website provides a pleasing user experience.
- The call to action must be easily recognizable and easy to activate.
- Consider objectively whether the website is one you yourself would spend time on.
- Utilize geo-location technologies to deliver more value and to customize the user experience. By 2015, local mobile searches are projected to exceed desktop searches. Make sure that you have listed your business on all the important local search directories such as Yelp, Google+, Facebook, Bing and Yellowbook.