Achieving valuable benefits from your marketing campaigns is difficult without effective search engine optimization (SEO). Major search engines such as Google and Yahoo consider content as a very important factor when ranking websites.
The more freshness in the content, the higher will be the ranking. Many content marketing experts say that visual content (content with pictures, infographics and videos) has more chances of winning customers than a website containing just written content. For gaining better online visibility and to enhance your ROI, you need to focus on content development. Content optimization involves providing the data that will help search engines evaluate you content and thereby understand your business. The information you give is used by SEs when presenting the search results for relevant keywords/key phrases. Whether your content is in the form of text, videos, images or news, you will need to use suitable optimization processes.