Link building is one of the most crucial SEO techniques today. You would tend to think that all thatâ€™s needed to make your link building campaign succeed is creating good content and building outreach â€“ both of which can be time consuming â€“ but experience is proving that thereâ€™s something else thatâ€™s more important. That something is Research. This is especially relevant for link building as there is another site involved besides yours. Only focused research can help you find that site. Here are the main aspects you should do some extended research on if you want your link building to succeed:
- Know Your Niche – Without understanding your niche, you cannot build effective backlinks. You need to do some research on your competitors, the challenges you face and industry jargon. Itâ€™s also important to know what informed bloggers are saying about the issues.
- Effective Use of Research Techniques – The next step is finding the sites to link to. Several research techniques are used today for that such as simple search on search engines, using tools (link building tools like Ontolo, Google News, Reddit), research on different industry sites, checking competitor sites and the backlinks they are using, using social media, or simply asking around.
- Find Out Reputable Sites – Finding reputable sites is something a drone or a tool cannot do. Only the human brain can recognize spam. Successful link building is possible only if you link to reputable sites and sites that are relevant to yours. The sites you link to should have good domain authority (positioning in SERP ranking), fresh and genuine content, good readership and good advertisements. A comprehensive analysis and interaction with webmasters and blog owners can tell if your resource link or content is suitable.
Tracking search rankings, tracking time and efficiency levels, and tracing link building goals and finding specific patterns – all this is necessary to understand the results of your link building operation. A professional SEO company has good researchers who can analyze the results and understand what they mean for your website. In other words, using effective research tools is fine, but would be meaningless without an expert human brain to understand the data and outcome.