When it comes to keyword research, majority of the search queries are one-word or two-word queries and we choose those keywords that attract high traffic and are competitive to target potential customers to a product or a service. However, users also type search queries such as âwhat are the benefits of eating almondsâ or âhow to take screenshot on a Macâ to get specific results. Now SEO professionals are utilizing these kinds of âlong tailâ keywords to optimize web pages and gain SEO benefits similar to their one-word counterparts.
Basically, long tail keywords are key phrases comprising at least three to five words. Since these keywords are highly specific, they can be used to define what is on your web page and what you want to be found in the search result pages of various search engines such as Google, Yahoo and Bing. Here are three important benefits of using long tail keywords in your search engine optimization or SEO strategies for optimizing a client website.
- Less competition for long tail keywords – As we all know, the competition for âcoreâ keywords is intense and the conversion rate when using these keywords is less. According to many SEO experts, the competition for long tail keywords is less and the probability for more conversions is higher when you use these keywords.
- Long tail keywords specify userâs real intentions – The main aim of an SEO professional is to bring the client website among the top ranking sites on the first page of search engine results. Google ranks those sites which satisfy usersâ needs and for that you can include long tail keywords in your siteâs web pages since these keywords indicate a userâs real intentions. For example, a user may search for âwhat are the benefits of eating almondâ, and if you answer that question on your website, you can gain traffic for that phrase. You can link out from this particular article to your products.
- Long tail keywords yield highly relevant results – Long tail keywords yield highly relevant results. This means higher conversions for sites ranked at the top for long tail keyword searches that have less competition.
If you want to increase conversions, you can use long tail keywords in your content at appropriate places. A professional SEO company can assist you in this with customized keyword research services provided by trained specialists.