Mobile search engine optimization has been the focus of many of Googleâ€™s latest innovations. The search engine giant has been working to make the mobile experience better for consumers looking for shops or businesses in a geographic location.
Taking Local Mobile Search to the Next Level
Google Maps will now not only provide searchers with locations of stores, malls or businesses, but also recommend them on the most crowd-free time to visit it. Users clicking on a business in Google Maps will be shown how busy it is on a daily and hourly basis.
Google will use the locations of mobile users who have activated location data sharing to identify whether they are visiting the business. The data is aggregated and made anonymous. It helps Google determine how busy a business or retail store is at a particular time.
Knowing the Best Time to Visit the Store
Google says that this information will not be provided for all businesses, but only for those that tend to get busy and whose foot traffic shoppers are usually worried about. The data will only be available for businesses having Google Maps listings that encounter regular foot traffic. Google now offers this feature only for Android devices, though it is likely to be made available for other devices soon.
There is no questioning how beneficial this will be for consumers. It will help them plan their shopping better to make it a more pleasant experience. The obvious question is about the impact on businesses. They cannot opt out of this feature anyway since Google considers this information important for consumers to make decisions. It can be beneficial for businesses too as it would indicate to potential customers about how popular they are. It could also ultimately help businesses drive more traffic during the off-peak hours.
“Nearby Businesses” Listings
Earlier, Google had also announced that it would add “Nearby Businesses” listings featuring four businesses and their click-to-call links along with location-based searches on mobile.
This innovation has been fueled by data from Google Trends which indicates that â€śnear meâ€ť searches have doubled in 2014, and 80% of those searches are from mobile devices. These nearby business ads would now probably appear in place of the traditional text ads, and will be powered by AdWords location extensions.