Google recently announced that more searches now happen on mobiles than on desktops in the U.S. and nine other countries. It seems like it is the perfect time that Yahoo has unveiled its new mobile search experience.
With this latest update, Yahoo displays mobile search results in a way that will help people quickly find what they’re looking for. This search engine assembles the most relevant information such as images, videos, news and additional details related to the search, and display them up front. The update reminds one of Bingâ€™s messaging to help users â€śtake action right away.â€ť
According to Andrew Poon, Yahooâ€™s vice president of product management, â€śWe know when youâ€™re on the go, youâ€™re often searching for a specific piece of information. So rather than delivering endless links for you to sift through on a small screen, we beautifully assemble the most relevant information in a way that allows you to take action right away.â€ť
The official Yahoo blog post shows some examples of these improved search results.
One of them is a search on the mobile web for Barack Obama, which displays information about him from Wikipedia and links to related latest news, images and YouTube videos.
The new browsing experience is more visual with richer content, where the browser-based results are on the left, and Yahooâ€™s app search results are on the right. However, the new search results are live only in mobile browsers.
The new Yahoo Search is available at â€śsearch.yahoo.comâ€ť in mobile browsers like Safari and Chrome. For the best results, Poon advises smartphone users to set Yahoo as their default search engine.
This update also stresses the importance of optimizing business websites on mobile in this highly competitive scenario. Remember that well-executed responsive web designs can improve user experience on mobile phones. Make sure that the content is easy to comprehend and interact with, on any platform.