An SEO gap analysis helps you to review your market share of consumer searches by comparing the number of searches performed for the keywords that you are targeting against the number of visitors you get to your site through natural search in the organic search engine listings. The number of searches indicates the demand for products or searches. Sometimes when there is high demand for products or searches, your site may have relatively low share of visits from natural search. This gap should be identified and SEO techniques reviewed to improve the number of visits to your site.
Why and When to Start Gap Analysis
A gap analysis helps businesses whose SEO strategies do not yield progress anymore. It helps you to identify low hanging SEO keywords and guides you to relevant keywords that are new. On the search engine result pages, find out important search positions that you do not own presently and then take necessary steps such as use of relevant keywords and content to raise your search ranking.
Businesses can perform gap analysis at the beginning of SEO strategy planning. With gap analysis, you can identify keyword or content that you should be using and immediately start working on your findings.
3 Tips to Achieve Top Rankings for Your Keyword Phrases
- Identify your keyword phrases: Research and identify what keyword phrases your target market uses to search for products or services and list them out.
- Analyze Googleâ€™s top sites for relevant keywords: Type in keywords you want in Google and see which competitor sites are ranked first. Note their URL, for instance, www.competitorsite.com.
- Anchor text analysis: Next, run anchor text analysis on Yahoo to see your competitor sitesâ€™ in-bound link text description. You can identify the exact anchor text they are using by searching Yahoo with http://www.competitorsite.com. This will give a list of websites that link to the competitor site. You need to use anchor text similar to that your competitor is using.
Performing gap analysis and optimizing your website is time consuming and labor intensive. You can simplify this tedious but important process with the help of professional SEO services. Expert SEO consultants will help you identify the perfect type and density of keywords that you need to use in your SEO content. This will in turn ensure that your website achieves a high rank on the search engines as well as a competitive edge over the top players.