With the organic online marketing ecosystem growing, social media and search engine optimization have become important for achieving relevance. When these two work in sync, they help acquire customers and increase traffic through valuable content. Social media has become one of the major factors search engines take into account when indexing content. Here are some ways in which social media helps improve your companyâ€™s ranking in major search engines.
Your social media profile appears in search results
The search results for any brand name are likely to include their social media profiles also. This means that social media helps to direct people to your website for certain search terms specific to your business. Social media can help get your name across to a wider audience. This increases the overall awareness of your brand, which can lead to more people searching for your brand, which will result in better ranking. What you need to make sure is that you use the right keyword terms in your social media profiles to enhance your SEO and establish the reputation you want.
Search is more important than Google
Any business, big or small, should not neglect other search engines such as Yahoo, Bing etc that can take your profile to a wider audience. For instance, Bing is a popular search engine that gives importance to your social networks when compiling search results. How many people you follow, the number of followers you have and so on are considered to determine your social authority. Social media activity is more relevant with regard to Bing Social Search, where tweets from more authoritative users are listed at the top when best match relevancy is used.
Social networks play an important role when it comes to ranking well in search results. It helps your followers share information widely, which in turn leads to positive signals. These positive signals will work in your favor and help you rank high.
Searches are done directly on the social media networks
Popular social networks such as Twitter, Facebook and YouTube handle billions of search queries per month. This means that apart from keeping a close eye on how you fare on Google, Yahoo and Bing, you must also find out your position of social media networks. Therefore make sure that you optimize your social media profiles with interesting content, posts and videos so that targeted traffic is directed to your website.
Your Twitter accounts and tweets are important with regard to Google
Google will now display tweets and Twitter accounts that match the search term in its search results. To ensure that your Twitter account makes to the top of Googleâ€™s search results, it should have four important characteristics.
- The right search terms in your Twitter Bio
- A large number of followers providing social proof as regards their right to represent these search terms
- A considerable number of people discussing your Twitter account
- A number of people talking about your Twitter account in conjunction with those search terms
So how to exploit this opportunity offered by Google and Twitter?
- Use Googleâ€™s keyword planner to identify the search terms that you want to be found for.
- Tweet often and constantly. Engage with your followers and potential followers so that more people start talking about your Twitter account.
- Use relevant key search terms when you talk about your brand on Twitter.
In short, we can say that engaging with real people is what social media helps you on a daily basis, giving you the opportunity to build the trust of your audience and engage with them on their favorite social networks. Increased familiarity of your brand will lead to organic link generation.
Social media activities must be closely monitored and performed in the right manner if you want to put across a favorable image of your business. SEO firms in the industry offer social media monitoring and reputation management services that will ensure that your social media profile is well presented and maintained. These services along with social media optimization will help enhance your brand awareness and bring you more followers and customers.