Search engine optimization refers to the techniques used to improve the visibility of a website, increase targeted traffic to it and improve conversions. Your website should be optimized so that Google and other search engines will rank you at the top. You need to constantly update your SEO tactics or strategies for consistently ranking high. There are many key SEO tactics that can help you drive even greater traffic to your site.
Here are some of tactics that are necessary for SEO in 2016.
Over many years, keyword research and use has remained the same. Even now, the fundamentals of keyword research have not changed. But it is important to find out the phrases and words your potential customers use to obtain their desired products. Below are some steps that will help you in keyword research.
- Keep an eye on your competitors top-ranking pages to find out what keywords they use
- Examine your website to know what keywords generate traffic and sales to your website and use these keywords for your content or find new related keywords
- Pay attention to long-tail keywords
- Use keyword research tools such as Searchmetrics Keyword Analysis tool, Google Keyword Planner etc to find out more relevant keywords and phrases that are not hyper competitive
Now, Google considers user intent when analyzing search queries. Therefore your keyword research needs to be more innovative. Your focus now must not only be on identifying the most relevant keywords to write about, but also on finding various topics and themes around which you can organize your content. Identify the requirements and interests of your audience and create content accordingly.
Searchmetricsâ€™ 2015 Ranking Factors report provides some valuable information regarding what SEO components to focus on to rank high.
Google prefers comprehensive content. According to the report, top ranking content had an average 1,140 to 1,285 words whereas in 2014 it was 902 words. When writing content, focus on the topic and provide a comprehensive coverage of the topic instead of providing shorter content that do not cover all aspects and is rather superficial.
Content with relevant keywords
Your content should include relevant keywords, title, header, introduction and conclusion paragraphs. Top-ranking pages have increased number of keywords in the body of the content.
Every piece of the content should be optimized efficiently. Proper site-wide SEO elements must be in place to rank well in organic search results.
The number of links on high-ranking pages has increased since 2014. However, optimization of the internal structure and the information that each page gives is more important because this will ensure that the user is properly guided through the entire content, while also ensuring that the content is search engine friendly.
Header and meta-tags
Meta tags and H1 tags are characteristic features of pages that rank high. Ensure that your H1 tags / descriptions are distinctive and give an apt description about the topic on your page. Meta- description does not help in better ranking but it acts as an ad copy in search engine result pages.
Proof terms and relevant terms
These are terms that are immediately relevant to the main topic of your content. This will give Google an impression that you have comprehensively covered the topic of your content. Proof terms are phrases or words that must surely be used for particular topics. Take for example, â€śsearchâ€ť that you have to use when writing content about SEO. Relevant terms signify words that are usually used side by side with a primary keyword to ensure overall coverage of the topic. Relevant terms, when discussing SEO can be â€śrankings,â€ť â€śGoogle,â€ť â€śPandaâ€ť and so on.
The above stated tactics should help you boost your page rank. When it comes to implementing effective search engine optimization strategies, businesses can consider obtaining reliable and affordable SEO services. Apart from being affordable these services will ensure that your website and content are updated in keeping with the latest algorithmic changes and updates.