In the present day world, the Internet plays a huge role in the field of any business and keeping up with the latest SEO trends is important to maintain your marketing edge. For good ranking, you should always keep an eye on Google updates. The Panda (2011) and Penguin (2012) algorithms penalized keyword stuffed content and spammy links. Now by the end of 2016 a list of SEO practices that are likely to be removed is bound to create a substantial impact on business websites. Let us consider what these practices are that may become obsolete in the near future.
Focus on keyword optimization
Use of relevant keywords was a key strategy in search engine optimization. However, now keyword-oriented optimization has declined in importance though keywords specific to your business and industry in the title and body of content is still important. The in-thing now is to focus on content marketing to build your brand. Long-tail keyword phrases that worked well for Googleâ€™s Hummingbird may also lose their relevance by the end of 2016, with Googleâ€™s RankBrain giving more importance to the semantic context of queries. This will again reduce the importance of keyword-focused strategies.
Written-only content marketing has remained effective so far. But with new changing demographics, written content alone may not be enough for good ranking; instead the written content should be made more interactive using images and videos.
Desktop optimization has remained popular over the years. With increased traffic from mobile devices, importance is now given to mobile website optimization.
Concentrating on Google alone
Google has remained the undisputed leader among other search engines and so search engine optimization was secretly referred to as Google optimization as well. But now, concentrating on Google alone may not help. Bing and Yahoo are also growing in importance. New forms of online search such as personal digital assistants Siri and Cortana have changed the pattern of user search behaviour. Therefore focusing on Google may not be enough for you to be successful.
Infographic link bait
For many years, use of graphics and some data together in your website in a discernible way was a key to good ranking. Now the popularity of infographic has declined. To be successful with an infographic, you need to stand out from the crowd i.e. produce a work that is extraordinary.
Average quality of content
With the new advancement in Google algorithm, quality of content is given great importance. Poor quality content rarely receives likes or shares. Content that stands out from other typical ones could be your stepping stone to success.
Mass link building
This refers to posting links to your domain in blogs, forums, sites and other outlets that donâ€™t have an editorial review process. This practice is not very effective any more since Googleâ€™s Penguin algorithm update, but it can still be used for considerable SEO benefit. Penguin revisions by the end of next year and a decline in opportunities to perform this kind of link building will make this strategy ineffective. Link building will be encouraged in the form of guest posting, publishing quality content and relationship building.
These above mentioned strategies may become outdated by the end of next year, some of them are already on their way out. To maximize your website potential, retain your customers and ensure business growth, consider obtaining reliable search engine optimization services. They are cost-effective and can help update your website as per current trends.