‘SEO’ Archive

The Internet marketing scenario changes quite dramatically when popular search engine Google changes its algorithms, Penguin and Panda. The recently released Panda updates review websites based on quality, penalizing those with ‘bad’ content. When internet search moved from desktops to mobile platform, marketers upgraded their search engine optimization (SEO) strategies to comply with Google’s quality guidelines and avoid being victimized …

Google ensures, at least according to its public statements, that users receive genuine results from their search endeavors. At SMX West in March 2013, Matt Cutts hinted that another major launch to its Penguin update is coming up. This will be the next level of Penguin strangulation, according to what many webmasters and businesses fear.

Observers believe that this Penguin …

Search engine optimization (SEO) techniques continue to evolve, and so do Google’s algorithms. Google is focused on preventing websites from gaining higher search result rankings using unjustifiable SEO tactics. Former link building practices such as article directories, web directories, and paid directories are being replaced with link earning methods. Google ranks websites according to quality of content and good content …

According to a report released by comScore, Google’s share in the search market stood at 67% during January to March this year. Though its share touched 67% for the first time in November 2012, this dipped slightly to 66.7% in December 2012, after which rose back to 67% in January 2013, about 2% higher than it was at the same …

Google’s latest algorithm changes have led the way for the public relations (PR) and search engine optimization (SEO) industries to work with each other rather then against each other. Earlier, these two industries were competitive, separated by territorial restrictions and a communications gap. This often leads to both sides not being able to provide a true return on investment (ROI) …

Facebook is among the most preferred social media optimization channels by a majority of businesses since it has over one billion active users worldwide. Businesses are now trying to figure out how to use Facebook’s new social search tool Graph Search to their advantage. This means they need to know how they can be found on this new search tool.…

Communication is an important element for successful global search marketing. Large global organizations often have many teams at various levels handling local markets to implement the various aspects of SEO. These teams must be effectively coordinated to achieve the desired results. For this they need to stay in touch with each other and communicate effectively. Here are some suggestions …