The change history feature can be found by accessing the admin tab and then selecting the account. This will display multiple tabs that represent administrative functions such as data sources, filters, managing users, and account settings.

Any change you make in your account will be listed in the change history and is valid for up to 180 days. It includes the date on which the change was made, the email address of the administrator, and a brief description of what the change actually was. According to Google, the change history feature can newly created profiles, events, deletions, and other similar changes.

However multiple admin users have the same email address, you cannot detect to who made the changes in the account. The versatility of the option can be improved by using Annotations to add custom information to report pages. If you are an SEO company, combine the Annotations with the automatic tracking of Change History to obtain a useful way of keeping a check on your account or that of your clients.

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The special report published by RTE, Ireland’s National Television and Radio Broadcaster talks about a new study by University of Chicago which reveals that social media is the new addiction – worse than even cigarettes or alcohol. The researchers say that re-tweets and likes give the user a burst of the addictive neurotransmitter dopamine and the primary symptom of being addicted includes spending five hours and more on Facebook and Twitter.

People of all age groups spend hours looking each others’ posts, status updates, tweets, photos and videos. A London-based consultant psychiatrist who treats around 100 social media addictions a year says his patients, age 10 to 35, even put off doing things like eating, drinking, and sleeping, miss meetings and delay getting to work or college. Teenage girls are said to be especially vulnerable, driven by peer pressure and the need to be seen online.

However, clinics have opened to treat this curious malaise. The clinics that treat social media addiction focus on a complete self-restraint program and a timetable of organized activities to detect the factors that can drive patients back to their addiction.

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The number ‘20 billion’ is considered to very significant in the current scenario of growing search activity in mobile devices. ComScore’s monthly ranking could have marketers rethink the strategy of replacing desktop-based SEO with mobile SEO.

Last year, a Neustar Localeze/15miles/comScore Local Search Study indicated that during March 2012 to December 2012, searches using mobile devices including smartphones, tablets increased from 90.1 million to 113.1 million (about 26 percent). Tablets only search rose by about 19 percent during April to December. On the other hand, the study indicated that desktop search fell six percent between November 2011 and November 2012. So the recent 11 percent increase in desktop only search seems provide some food for thought for marketers.

Regardless of these erratic market trends, optimizing your website for maximum visibility on desktops and mobile devices is easy with professional SEO services. After a complete analysis of your website, a reliable SEO company can provide you with an affordable SEO package to attract targeted traffic and achieve conversions. This would include search engine optimization with keyword research, link building, regional or local SEO, blog management, social media optimization, and every latest tactic to improve your search engine rankings.

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Industry experts point out that it’s important to recognize your website as a crucial business asset, important to the success of your brand. Here are some tips to improve the PR potential of your website:

• Key Performance Indicators (KPIs): Your website should deliver quantitatively measurable results. KPIs could be in the form of visits by target audience, newsletter sign-ups, enrollments, free trial requests, and so on. Sharing these KPIs with all the departments in your company will help build these indicators for a more effective website.

•  Mobile Visibility: Mobile devices have outperformed laptops and computers when it comes to individual search. So you need to organize and customize your website to be seen easily on mobile devices. Failing to do so could result in a PR crisis. So have a mobile website version that loads easily and visitors will appreciate.

•  Content: You should know by now that content matters. Website content should build your brand with news and stories. Remember that there’s a lot of difference between just copy and good content. Besides the routine About Us and Products and Services Pages, include infographics, testimonials, informative blogs, press releases and other informative material. It’s also important that your content is locality-based – take your geographical location seriously if you really want to sell. Optimized videos and images are a sure fire attraction.

•  Every page matters: The way people are search for information, it’s unlikely that they will land on your home page. Every page of your website matters when it comes to your visibility on search engines.

In short, building the PR appeal of your website should focus on creating a communicative and informative digital experience for visitors, while supporting your organization’s goals. Professional website design services are available. A reliable SEO company can help you design an interactive website to attract targeted traffic and meet the unique aims of your business.

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No More Use of Automated Software for Link Building

Automated software for link building may help send out tons of backlinks faster than you could imagine but they will all be of low quality. Quality is everything when it comes to links. Google wants your links to come from trustworthy and reputable sites and not link farms. Only the former can ensure rankings. A single good quality backlink can help a website rank, but having any number of low quality ones will do you no favors.

Ensure Anchor Text Variation

Your anchor text must be varied. The keyword you use must never amount to over 25% of your overall backlink count. In case this has happened, the keyword must be diluted with generic, branded and URL backlinks.

Ensure Content Surrounding Link Is Keyword-relevant

Content that surrounds your link must have relevance to the keyword. This is quite an important requirement. If there is no relevance it would give an indication that the links are purchased. Google’s Penguin algorithms will soon detect this and penalize your website. Your backlinks should come from websites related to the topic your business or website is dealing with. The ranking for your website is determined by the text around your link and not the anchor text.

When you enlist the services of a professional SEO company, you can be pretty sure that algorithmic updates would not jolt the ranking and earning potential of your site.

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Email marketing can prove a very powerful business promotion tactic, but it has to be handled with the utmost care to bring in effective results. This marketing technique is actually struggling to make its mark in the cyber business landscape because of difficulties in implementation and lack of professional direction. Managed well, email marketing can boost your online marketing efforts quite significantly, but it would have the opposite effects if implemented badly. This it is often called a ‘double-edged sword’, especially for small businesses.

One of the first things you need to avoid in your email-based marketing strategy is to avoid ‘Spray and Pray’ techniques that focus on all types of customers. Your marketing emails must reach a targeted group of customers who are directly interested in the email content. Otherwise, the recipients of the mail will simply click the Delete button without even taking a look at the contents.  Sending out mass mailers and filling inboxes with information that is not relevant to the user will defeat the whole purpose of your mail marketing campaign.

The subject and design of email content is another challenge. Make an effort to understand the problems faced by your target audience. For instance, if you are a medical billing service provider, talk about the current issues associated with medical billing when you send mailers to your targeted group of physicians. Make it a point to be in touch with them on a regular basis and show them how you can help resolve their issues. This will get them thinking about doing business with you.

How you present your content is important too. Bullet points and the right keywords can make the web page skimmable, helping the reader to take a decision in a matter of seconds.

Consider getting professional help for your email campaign. A professional SEO company will create an email campaign for your product and send out emails to customers who would benefit from your product or service. Some service providers even offer tracking tools to check responses. They can blend your social media optimization strategy with your email marketing campaign to provide even more satisfactory results.

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Marketers are competing to improve social conversion rates by providing customized user content and Pinterest Web Analytics can help in a big way. The new tool can help business websites understand the type of content that people are interested in. Many established brands such as Walmart, Honda and McDonald’s that have verified accounts can now monitor how Pinterest users organize and share their website content online and also how these users want to integrate this content into their lives.

To make people buy a product or service, businesses must provide them a reason to buy, and then offer an easy way to do so. The Pinterest platform can help you do both. Now Pinterest Web Analytics taps into this pinning spirit and analyzes, quantifies, and replicates it. To get a better idea of what’s popular, the Web Analytics tool includes most repinned, most clicked, and most recent pins tabs. Focusing on what pins ring best can greatly increase revenues for retailers and other businesses.

To harness the power of social media for your business, contact a professional SEO company. The right firm can provide cost-effective social media marketing solutions using social media sites such as Pinterest, Facebook, Twitter, and more.

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• Google’s Knowledge Graph was introduced to simplify search results for users worldwide. For instance, when you search for “James Cameron”, you will see a panel at the top right side of your search result page containing important statistics such as his popular movies he directed, along with a list that show related search suggestions.  This tool, still in its infancy, is designed to provide comprehensive information based on your search query. Expect to see marketers utilize it to promote brands.

• Social media sites contain massive amounts of user-related info such as geo location, influence, friends and interests. So social will play an important role in enhancing your SERP ranking. Facebook recently launched Graph Search that allows you to find what you are looking for through you friends and other social contacts. Marketers can monitor their “likes”, interests, and wall posts to help devise appropriate marketing strategies. Twitter launched a video sharing app called Vine which allows users to create 6-second video clip and post it along with their tweets. So we can assume that high rankings on Google would be most likely associated to social activity on Facebook, Twitter and LinkedIn.

• The popularity of mobile devices such as smartphones and tablets has taken user search to a new level with users are searching information on the go. Websites are now getting optimized to be compatible for viewing on mobile devices and are looking to gain a greater share of mobile search traffic. Marketers are now developing new ways for implementing SEO on smartphones which is quite different from that for the desktop platform.

Professional SEO company keep themselves updated on all these trends and constantly strive to come up with affordable online marketing strategies guaranteed to provide client businesses with higher search result page rankings.

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Observers believe that this Penguin update will be called Penguin 4. The first ever Penguin launch, Penguin 1, was rolled out on April 24, 2012. Just when webmasters and online marketers were getting the hang of this, came the next one exactly a month later on May. The Penguin 3 roll-out was introduced on October 5, 2012.

Each of these updates had their respective repercussions on the SEO field, but the new update is set to be unlike anything seen before. According to the hints Matt Cuts gave, the forthcoming update is likely to transform the way Penguin works. It is also assumed that this update will have something to do with rating ecommerce merchants, more specifically called merchant quality algorithm.

It doesn’t take rocket science to figure out what this means. Google would be hunting low quality ecommerce sites and punishing them through a possible dip in the rankings. This could significantly affect their sales and revenue.

One should be prepared for this, and the best way to do it would be to hire a professional SEO company that would offer comprehensive and out-of-the-box SEO services and Internet marketing solutions to tackle any kind of wild changes brought about by algorithmic innovations such as these.

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• To have a viewer share your video, it should be an entertaining one, rather than one with an obvious sales pitch. A short, informative video about your brand that entertains while it promotes will work. Take the Harlem Shake videos that went viral in a big way – they’re short and entertaining.  This is the kind of video that makes viewers want to share. The best part is they did not need a huge investment!

• Tell a story because everybody loves one. Tell people about your team and how they made your campaign come to life. Describe your product and tell stories about what compelled you to create it. A brand story is a great sell and would work just as ‘extra footage’ works to keep people interested in a movie.

• Online video should be provocative.  It’s important to make people feel and experience emotions with your video.

• Connect with your audience. You can use a video to thank your audience after a event that you hosted or even invite them to keep in touch.

Online videos are powerful tools and a cost-effective tool to attract targeted customers. Approach a reliable SEO company for help with your video marketing. By creating interesting videos optimized with the right keywords and positing them on popular video-sharing sites, professional video marketing services can help you generate interest in your offerings and also connect with your audience effectively.

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