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Wednesday, September 9, 2009

Silos - Optimize Your Website to Increase Revenue and Profit

Every website owner aims at increasing revenue and profit for the website. In order to earn profit from your website, you must generate enough website traffic.

You cannot earn adequate revenue and profit if you have only a few visitors to your website. So to earn profit at all, you must draw more visitors to your website. To generate more and more traffic, your website structure should be organized properly. Website structuring is considered to be one of the most important factors in SEO. Site structuring should be simple, easy to use and easy to understand, which will be good for visitors as well as search engines. Siloing (theming), an advanced SEO technique, is an excellent way to organize the website structure in order to get more traffic for targeted keywords.

Siloing divides your content into groupings that can be easily understood and followed by search engine robots. Siloing is especially useful when you have a large website with thousands of web pages.

By incorporating appropriate silos, you can draw more unique visitors to your website, which is what you are aiming for. This increase in website traffic will enhance the visibility of your website in search engines, increase inquiries, orders, revenue and profit.

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Thursday, August 6, 2009

SEO Siloing - Get More Traffic for Targeted Keywords

Every website owner needs to organize the website structure in order to get more traffic for targeted keywords. SEO siloing, an advanced SEO technique, is one of the best ways to optimize your website and gain higher page ranking in search engines such as Google, MSN, and Yahoo. This SEO strategy is especially useful when you have a large website with thousands of web pages.

At times, you may find that you are well-ranked for general keywords and are not well-ranked for targeted keyword phrases or vice versa. This may be due to poor page to page linking. The ideal solution for such diluted or unfocused linking is siloing, which resolves the problem by creating a website that has better traffic for both general as well as targeted keywords.

This site architecture technique can be classified into two – directory silos and virtual silos. Siloing allows you to create themes through linking strategies. Linking strategy is very important with silo structures as it plays a key role in boosting the website traffic as well as in increasing your link popularity and search engine rankings.

Besides getting more traffic for targeted keywords, the other benefits of using siloing in your website structure are:

• Higher rankings
• Increase overall traffic of your website
• Draw more unique visitors to your website

Think carefully about the architectural structure of your website and consider siloing to optimize your website for better ranking in search engine results.

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Thursday, July 30, 2009

PageRank Sculpting and Siloing

PageRank Sculpting (PR Sculpting) and Siloing are approved SEO tactics which contribute a lot to improving your website’s search engine rankings. If these advanced SEO techniques are implemented properly, there is no doubt that you can improve your website traffic.

In general, PR sculpting is the method of controlling PageRank flows within your website. Through PageRank sculpting, you can improve the page rank of your most important webpage by restricting the page rank flow to less significant web pages.

For example, consider a website with 10,000 web pages, of which 7000 pages are important and need to be indexed by search engines whereas the rest of the pages need not be indexed. If you restrict the less important pages and direct the page rank flow to the most important pages, it will have a positive effect on your overall search engine ranking.

PR sculpting is a fine, granular, page-level method which is highly effective on large websites with thousands of web pages. Even though there are so many techniques for PR sculpting, the most widely accepted one is using rel=“nofollow” attribute value to a link tag. The nofollow attribute permits webmasters to change page rank flow at link-level granularity. The rel=“nofollow” attribute is applicable not only to Google, but also to other major search engines such as MSN and Yahoo.

Another popular PR sculpting technique is Siloing, also known as theming. It is a site architecture technique which explains how to structure the links on the most important pages of your website. There are two different methods of siloing – Directory Siloing and Virtual Siloing, which allow the website owners to create themes through linking strategies. Through siloing, you can achieve high search engine placement for targeted keyword phrases as well as common keyword phrases.

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Wednesday, July 29, 2009

SEO Siloing - Advanced SEO Technique for Your Website

The structural design of your website plays a significant role in getting your website ranked properly in the search engines. SEO siloing is an advanced SEO technique to help improve your website’s search engine rankings.

Siloing is a site architecture technique which creates an easy-to-navigate website by categorizing your web contents into specific themes and organizing a horizontal and vertical linking structure. Siloing is ideal for websites that have high quality, relevant contents for which high search engine rankings are desired.

There are many ways to create silos such as tagging an article, naming a category after keywords you want to rank for; creating a mini sitemap on each web page within your silo; grouping similar content pages under one directory; linking to landing pages using your target keywords, and more.
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By implementing appropriate siloing,

• Website owners can make sure that their web pages rank well not only for keywords that are specifically targeted, but also for general keywords
• You can increase your overall website traffic
• You can draw more unique visitors to your website

There are two different methods of siloing—directory silos and virtual silos—which allow website owners to create themes through linking strategies. No matter whichever method of siloing you opt, SEO Siloing will surely help your website to achieve high search engine placement.

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Tuesday, July 28, 2009

What is Siloing?

Also known as theming, Siloing is simply a site architecture technique that structures and interlinks your website content, based on a theme. Keyword phrases for the website content would include both general site keywords and theme-specific keywords. If implemented properly, this advanced SEO technique can improve your website’s search engine rankings.

Siloing categorizes your website content structurally and virtually. Based on categorization, siloing can be directory based siloing or virtual siloing. Directory silos as well as virtual silos allow website owners to create theme through linking strategies but in different ways.

Directory silos create relationships between web pages by grouping pages containing similar content under one, well-organized directory. A minimum of five similar content pages are necessary to establish the theme and the pages must be named to support the subject matter of the directory.

Virtual silos create content and subject relationships through cross-linking. In other words, you are creating themes based on links rather than directory structure. In virtual silos, the names of web pages are not important as the pages in the relationship are not necessarily in the same silo.

Incorporating silos into your website structure will enable it to achieve high search engine placement not only for targeted keyword phrases but also for common keyword phrases.

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