MOS SEO Services: Blog

Popular photo sharing website Pinterest recently launched a Web Analytics tool that allows businesses with verified websites to observe what users are pinning from their sites and to check where those pins are going. This analytical tool can be better utilized by businesses, marketers and advertisers as part of their social media optimization or SMO strategy.

Marketers are competing to …

The Internet marketing scenario changes quite dramatically when popular search engine Google changes its algorithms, Penguin and Panda. The recently released Panda updates review websites based on quality, penalizing those with ‘bad’ content. When internet search moved from desktops to mobile platform, marketers upgraded their search engine optimization (SEO) strategies to comply with Google’s quality guidelines and avoid being victimized …

Google ensures, at least according to its public statements, that users receive genuine results from their search endeavors. At SMX West in March 2013, Matt Cutts hinted that another major launch to its Penguin update is coming up. This will be the next level of Penguin strangulation, according to what many webmasters and businesses fear.

Observers believe that this Penguin …

Videos are an integral element in a search engine optimization strategy, particularly social media marketing. Interesting videos to promote products and services can catch the viewer’s interest like nothing else can. Good videos also get shared, allowing you to gain visibility across social networks. Of course, everything depends on the quality of your video. Here are some tips to …

The buzz is that search engine giant Google will be the default internet search provider on Apple’s iOS devices including the iPhone and iPad in 2014. Google is expected to pay $1 billion to Apple to achieve this. According to the Morgan Stanley analyst who reported this, 31% of Google’s traffic acquisition costs will go to Apple next year.

Google …

Search engine optimization (SEO) techniques continue to evolve, and so do Google’s algorithms. Google is focused on preventing websites from gaining higher search result rankings using unjustifiable SEO tactics. Former link building practices such as article directories, web directories, and paid directories are being replaced with link earning methods. Google ranks websites according to quality of content and good content …

Gone are the days when multi-million dollar marketing campaigns were the only way to position a business to reach its customers. Social media has provided small businesses with an effective marketing platform that can provide them with equal footing with big businesses. Social media optimization offers manifold ways to get your message to your customers. When used wisely, it can …