Posts Tagged ‘Search Engine Optimization’

The Internet marketing scenario changes quite dramatically when popular search engine Google changes its algorithms, Penguin and Panda. The recently released Panda updates review websites based on quality, penalizing those with ‘bad’ content. When internet search moved from desktops to mobile platform, marketers upgraded their search engine optimization (SEO) strategies to comply with Google’s quality guidelines and avoid being victimized …

The buzz is that search engine giant Google will be the default internet search provider on Apple’s iOS devices including the iPhone and iPad in 2014. Google is expected to pay $1 billion to Apple to achieve this. According to the Morgan Stanley analyst who reported this, 31% of Google’s traffic acquisition costs will go to Apple next year.

Google …

Search engine optimization (SEO) techniques continue to evolve, and so do Google’s algorithms. Google is focused on preventing websites from gaining higher search result rankings using unjustifiable SEO tactics. Former link building practices such as article directories, web directories, and paid directories are being replaced with link earning methods. Google ranks websites according to quality of content and good content …

According to a report released by comScore, Google’s share in the search market stood at 67% during January to March this year. Though its share touched 67% for the first time in November 2012, this dipped slightly to 66.7% in December 2012, after which rose back to 67% in January 2013, about 2% higher than it was at the same …

It is three years since Steve Jobs and Apple came up with the idea of tablets. Many models of tablet PCs are available – you can find slate-style tablets, convertible tablets that can rotate and fold up, hybrid tablets like regular notebooks, and rugged tablets that can withstand rough handling. Today, over 200 million units are shipped worldwide and ABI …

Search engine optimization or SEO is mainly focused on online users using desktops and laptops to search the internet for the products and services they need. Various kinds of SEO strategies are used to optimize websites for higher search result page rankings. The power of social media is also used to attract targeted users.

The focus is now on smartphones …

YouTube is the most popular search engine after Google. With more than 800 million users visiting YouTube each month, more and more marketers and businesses are utilizing this popular video search engine in their social media optimization (SMO) strategy. As an online marketing tool, YouTube can provide businesses with important benefits.

Some Important Benefits of YouTube Video Marketing

• Easy integration

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