SEO Case Study: Block Scientific Store

Block Scientific Store - SEO Case Study

About the company: Block Scientific is a one stop shop for all your lab equipment needs. The web store offers the finest recertified as well as new laboratory equipment. To meet the unique needs of worldwide customers, the store carries many categories of laboratory equipment such as blood gas, electrolyte, chemistry, immunology, hematology, coagulation, microbiology, urinalysis and much more - all from the most respected brands in the industry at very competitive prices.

Website URL:
Website Niche: Lab Equipment Supply


SEO Challenge: Block Scientific had considerable difficulty getting good exposure and search engine results. The client's requirement was to get the web store search engine optimized so as to earn high rankings on search engines, attract online shoppers, and increase sales and profit.

Understanding their business targets and goals, our team at MOS SEO Services performed a series of smartly planned SEO activities, on page and off page, for promoting specific products that needed website promotion.

SEO Strategy

  • We made Block Scientific's storefront customer friendly so that customers could easily search for the desired products
  • Developed search engine optimized content for specific products
  • Did effective on-page optimization for product pages. Included meta tags, optimized images, and other components
  • Included ADD to Cart button on the individual product page to make it easy for customers to place their orders
  • We included additional features such as Live chat support, Facebook integration and Google shopping integration using Volusion's shopping cart software
  • We graphically represented highly sold-out product lists in the online store to help customers determine the products in demand and for promoting the same
  • Added related products, accessories and consumables that corresponded to customer purchases on the inner pages
  • Promoted products off-page via press releases and articles, blogs, positive reviews, ads, videos, pictures, PPTs, social media networking, and also optimized for both geography and local product marketing
  • We listed the products on product listing sites
  • We checked ROI using Google Analytics tool to assess the goals achieved, and regularly monitor daily product sales report
  • Ranking analyses were performed at intervals and monthly reports were submitted to the client

Targeted Keywords

Rankings Before 2 Months
(Jan 2012)

Current Rankings
(Mar 2012)

  • Medical lab equipment
  • Hematology analyzers
  • Balances and scales
  • Chemistry lab equipment
  • Microscopes
  • Blood gas analyzers
  • Spectrophotometer
  • Centrifuges
  • 3
  • 1
  • 7
  • 14
  • 21
  • 2
  • 0
  • 6
  • 2
  • 1
  • 7
  • 8
  • 14
  • 1
  • 8
  • 4
SEO Services
  • SEO / SEM services (Organic SEO & PPC)
  • Social Media Optimization
  • Conversion Optimization
  • SEO Analytics
  • Search engine optimized website development
  • Geo targeted services (local SEO)
  • Viral Marketing
  • Customized SEO solutions