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SEO Case Study: HealthQuest

HealthQuest - SEO Case Study

About the company: HealthQuest is a leading multi-specialty healthcare center in Brooklyn, New York, offering comprehensive healthcare services to identify and treat a wide range of issues. HealthQuest wanted to enhance the visibility and performance of its website.

Website URL: www.hqbk.com
Website Niche: Healthcare and Rehabilitation Services

 

SEO Challenge: The website did not have custom landing pages and quality content on its existing inner pages. It lacked a significant presence on the web and rankings were low. The challenge was to rank its website on 1st page for targeted keywords. The focus was to be on specialties and services offered.

SEO Strategy

The SEO experts at MOS SEO Services analyzed each and every aspect of the client's website traffic and usage patterns. Understanding all these, they began a comprehensive search engine competitive analysis to create strategies to promote the site.

  • Conducted thorough keyword research and identified the most relevant keywords for increasing the healthcare center's local leads via the internet.
  • Web pages dealing with the services offered were developed, incorporating relevant keywords
  • Created location specific pages on the website and optimized them for targeted regional keywords
  • Optimized the home and main pages of the website
  • Did effective on page SEO services for targeted keywords. Reworked Meta Tags (Title, Keywords, Description), did image optimization, and more
  • We also created a link building campaign, which improved the site's popularity
  • Implemented an effective social media program to expand website visibility and reach new audiences

Targeted Keywords

Rankings Before 2 Months
(Jan 2012)

Current Rankings
(Mar 2012)

  • Physical therapy Brooklyn
  • Pain management Brooklyn
  • Spinal decompression Brooklyn
  • Orthopedics Brooklyn
  • Chiropractic care Brooklyn
  • Pain management New York City
  • Physical therapy New York City
  • Spinal decompression
    New York City
  • 12
  • 11
  • 3
  • 8
  • 4
  • 7
  • 17
  • 13
  • 5
  • 8
  • 1
  • 3
  • 1
  • 3
  • 9
  • 8

After a few months, website traffic and email enquiries improved considerably, indicating the success of both our on-page and off-page optimization techniques.

SEO Services
  • SEO / SEM services (Organic SEO & PPC)
  • Social Media Optimization
  • Conversion Optimization
  • SEO Analytics
  • Search engine optimized website development
  • Geo targeted services (local SEO)
  • Viral Marketing
  • Customized SEO solutions

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