SEO Case Study: Managed Outsource Solutions

Managed Outsource Solutions - SEO Case Study

About the company: Headquartered in Tulsa, Oklahoma, Managed Outsource Solutions (MOS) is a BPO company, providing a comprehensive range of services for industries such as Medical, Legal, Information Technology, and Online Media. Presently, the company provides services such as transcription, medical billing with emphasis on old AR collections, website design, search engine optimization, document conversion, and more.

Website URL:
Website Niche: BPO services


SEO Challenge: The client wanted to attract more customers to its website, and raise awareness about the site and services offered. They were very clear about their primary goals and we had to help them optimize their website both in terms of user accessibility and search engine friendliness.

SEO Strategy

After a careful analysis of the website and the potential competition, our team of SEO experts executed a comprehensive SEO strategy to make their site work for their target clientele.

  • We analyzed the site systematically and suggested changes to make the site more SEO friendly
  • Design changes were made to facilitate web searches from prospective clients
  • We updated the look and content of website
  • Tag optimization for main pages was also done in a way that would best attract the target audience
  • Web content focusing on the client's services was developed
  • We organized off-site promotions and link building with article marketing, press release marketing, video marketing, web 2.0, social media marketing
  • We provided regular suggestions and conversion analysis

Targeted Keywords

Rankings Before 2 Months
(Jan 2012)

Current Rankings
(Mar 2012)

  • Data entry services
  • Data entry company
  • Data entry companies
  • BPO services
  • BPO company
  • BPO companies
  • Document conversion
  • Document conversion company
  • 8
  • 5
  • 3
  • 26
  • 10
  • 19
  • 10
  • 7
  • 4
  • 4
  • 1
  • 22
  • 8
  • 12
  • 7
  • 4

The website is now listed and enjoys high ranking in all leading search engines and directories such as Google, Yahoo, and MSN, for all its prominent keywords. Requests for BPO services and inquiries are also steadily increasing.

SEO Services
  • SEO / SEM services (Organic SEO & PPC)
  • Social Media Optimization
  • Conversion Optimization
  • SEO Analytics
  • Search engine optimized website development
  • Geo targeted services (local SEO)
  • Viral Marketing
  • Customized SEO solutions