SEO Case Study: Outsource Strategies International

Outsource Strategies International - SEO Case Study

About the company: Outsource Strategies International (OSI) is a client-focused outsourcing firm with long term experience in the field, committed to providing medical billing and coding services. The client's requirement was to make customers aware of OSI's quality services and boost visitor traffic and leads.

Website URL:
Website Niche: Medical Billing and Coding


SEO Challenge: The first and foremost challenge was to promote the website within a very competitive market. We wanted to create new page content with the keyword phrases targeted. The focus had to be on the specialties and services offered.

Keeping in mind the client's goals, our team at MOS SEO Services carried out a complete, expert review of the website and set up a good plan for restructuring the site, website optimization, SEO copywriting, and SEO link building so as to bring the webpage up to a competitive position in popular search engines.

SEO Strategy

We analyzed the website systematically. Based on the analysis of the site, we recommended some changes that would help the site increase performance and ROI.

  • Some design changes were made
  • Made improvements to page content to improve overall visibility in search engines for competitive keywords
  • Did effective on-page optimization for targeted keywords. Reworked Meta Tags (Title, Keywords, Description), image optimization, and other relevant components
  • Updated Sitemap XML and URL list regularly. This allows Google to crawl and index every website page
  • Updated blog regularly
  • Link building, article and blog postings, search engine submission, social bookmarking and other proven SEO techniques were also employed to earn high search engine ranking and to increase overall traffic
  • Optimized the website on social media channels such as Facebook, Twitter, LinkedIn, and others
  • Monthly search engine tracking and analysis reports were also submitted to the client

Targeted Keywords

Rankings Before 2 Months
(Jan 2012)

Current Rankings
(Mar 2012)

  • Medical billing company
  • Medical billing services
  • Medical billing companies
  • Medical billing outsourcing
  • Medical coding service
  • Medical appointment scheduling
  • Appointment scheduling services
  • Insurance verification
  • 13
  • 14
  • 14
  • 10
  • 9
  • 18
  • 12
  • 11
  • 6
  • 9
  • 12
  • 3
  • 4
  • 8
  • 7
  • 4

The client is very happy with the results obtained and is presently working with MOS SEO Services to improve the reach of the site further.

SEO Services
  • SEO / SEM services (Organic SEO & PPC)
  • Social Media Optimization
  • Conversion Optimization
  • SEO Analytics
  • Search engine optimized website development
  • Geo targeted services (local SEO)
  • Viral Marketing
  • Customized SEO solutions