SEO Case Study: Park Avenue Smart Lipo

Park Avenue Smart Lipo - SEO Case Study

About the company: Park Avenue Smart Lipo™ is a leading plastic surgery facility based in Manhattan, New York City, committed to providing the finest plastic surgery procedures for men and women. The experienced plastic surgeons here focus primarily on SmartLipo or laser-assisted liposuction.

Website URL:
Website Niche: Plastic Surgery


SEO Challenge: They wanted impressive search engine friendly website design and development, and organic SEO and PPC campaigns to launch and promote the practice. The client wanted to raise awareness of their website and its services so as to attract new patients to the facility, from all over the country and even internationally.

SEO Strategy

We had to develop quality page content for the most important keywords, and also pair main keywords with geographical locations. The site had to be completely optimized, internally and externally, to meet the client's desired goals. MOS SEO Services used both SEO and PPC to give top search engine placement in both sponsored and natural search results.

Our team realized the requirement of the client and worked out a systematic plan to satisfy all their requirements.

  • Conducted a thorough analysis of the website
  • Created an SEO friendly design for the site
  • Used advanced SEO tools to research and identify the most appropriate keywords that could generate a huge flow of traffic
  • Applied meta-tag optimization for all relevant pages
  • Optimized all website pages and images
  • Optimized the PPC campaign for paid search
  • Implemented appropriate, effective link building strategies to improve website visibility
  • Apart from English, we developed Spanish and Arabic versions of the website for better targeting of potential clients

Targeted Keywords

Rankings Before 2 Months
(Jan 2012)

Current Rankings
(Mar 2012)

  • Liposuction NYC
  • Liposuction New York
  • Smartlipo New York
  • Laser liposuction
  • Liposuction surgery
  • Cellulaze
  • Cellulaze treatment
  • Fat transfer New York City
  • 6
  • 9
  • 3
  • 9
  • 13
  • 9
  • 5
  • 23
  • 2
  • 8
  • 1
  • 3
  • 9
  • 4
  • 1
  • 11

Design-wise, the website is stunning and attractive, and really showcases their services and professionalism. The client is delighted with the results in terms of design, content, implementation, ranking, and web traffic achieved.

SEO Services
  • SEO / SEM services (Organic SEO & PPC)
  • Social Media Optimization
  • Conversion Optimization
  • SEO Analytics
  • Search engine optimized website development
  • Geo targeted services (local SEO)
  • Viral Marketing
  • Customized SEO solutions