SEO Case Study: Kruse PEO

Kruse PEO - SEO Case Study

About the company: Kruse PEO is a full-service Professional Employer Organization (PEO) offering comprehensive human resource solutions since 1994. This PEO company offers human resources administration, benefits administration, payroll services and also support for regulatory and government compliance, immigration compliance, and recruitment and selection services.

Website URL:
Website Niche: PEO Services


SEO Challenge: What Kruse PEO wanted was to stay ahead of the competition by securing high visibility in the search engine rankings for all its prominent keywords. The website had un-optimized meta tags, page titles, content, link text. Moreover, the link popularity was low. The challenge before MOS SEO Services was to develop a well optimized website that was both user and search engine friendly.

SEO Strategy

Together, we set to work on examining how the website's visibility could be improved. Finding, identifying and tracking the proper keywords were the initial steps. Based on this, we developed new pages for the website for both regional keyword phrases and for the broad-based searches. Our strategy:

  • Performed a thorough analysis of the website
  • Suggested changes in the web pages
  • Reworked meta tags, page titles, and page content
  • Ensured that keywords were included in the text content and that the targeted keywords appeared in the Metadata for each page
  • Did effective on and off-page optimization to drive more traffic to the website
  • Executed a link building campaign - this improved the site's link popularity
  • Managed a fast paced social marketing link building campaign

Targeted Keywords

Rankings Before 2 Months
(Jan 2012)

Current Rankings
(Mar 2012)

  • PEO services
  • PEO company
  • PEO companies
  • HR management
  • HR outsourcing
  • HR administration
  • Employee benefit administration
  • PEO service company
  • 8
  • 7
  • 12
  • 14
  • 18
  • 5
  • 11
  • 6
  • 7
  • 4
  • 10
  • 12
  • 15
  • 2
  • 9
  • 4

With our strategy, comprehensive knowledge, and proven SEO programs, we helped the client achieve the following results - within minimum time.

  • Achieve top placement for the website in major search engines including Google, Yahoo, and MSN
  • Steady rise in website traffic
  • Improved Return on Investment
SEO Services
  • SEO / SEM services (Organic SEO & PPC)
  • Social Media Optimization
  • Conversion Optimization
  • SEO Analytics
  • Search engine optimized website development
  • Geo targeted services (local SEO)
  • Viral Marketing
  • Customized SEO solutions