Massively Improved Online Profile for High End Security Provider: CASS Global Security


MOS is a well-known provider of digital branding services through search engine optimization and social media marketing. It all begins with building a search engine friendly website. We provide on domain as well as off domain optimization including blog management, on page optimization and comprehensive social media management. These, along with press release distribution, link building and blog and article submission, help build online reputation for the client.

Our client CASS Global Security is an international executive protection company that focuses primarily on high net worth individuals or families and corporate undertakings, providing them with bodyguard services, protective security, family personal security, special event security and estate security.

The Challenge

Referred to by a satisfied client, CASS Global approached MOS with the sole purpose of expanding their security business. They wanted us to develop a plan to help them generate leads for the niche high end market consisting of VIPs and celebrities. This required a total image makeover and re-branding of their services. Ultimately they wanted increased visibility on search engines by ranking high for their preferred keywords and thereby increasing their business.

The Solution

At MOS, we began branding CASS as a top executive security agency across the various social media channels and also improving their visibility across all the search engines. We made changes to the client's website to create the look and tone that would match the profile of a strong, reliable business. We also created an interactive map that shows various locations of their business, enabling users to see the diverse projects CASS is getting involved in. All this has helped them increase leads and get their brand strengthened.

The Result

MOS provides its services on a monthly basis, as this is an ongoing project. The website development was completed within the initial timeline of three months. The branding campaign is an ongoing process. CASS Global has expressed its happiness with what we have offered within the timeframe. Their users have increased by 386%, the number of sessions by 286% and the page views by 196%. In close to 5 million search results for "executive protection firm" and related search terms, CASS comes up at no. 3 when previously they had zero visibility. The company continues to grow.

SEO Services
  • SEO / SEM services (Organic SEO & PPC)
  • Social Media Optimization
  • Conversion Optimization
  • SEO Analytics
  • Search engine optimized website development
  • Geo targeted services (local SEO)
  • Viral Marketing
  • Customized SEO solutions