SEO Case Study - Bricktown Hotel & Convention Center

Bricktown Hotel & Convention Center

Overview:

Located only 1.5 miles from downtown Bricktown, the Bricktown Hotel and Convention Center is one of the finest hotels in Oklahoma City. The hotel features 188 rooms and offers enhanced amenities that would meet all the needs of the clients at a great price.

Goal:

When Bricktown Hotel and Convention Center approached MOS SEO Services, they had an already established website with a few pages. They came to us with the intention of securing a high search engine presence so as to attract new bookings for the hotel by improving usability and by generating traffic to the site.

Strategy:

After discussions with the client, we conducted a search engine optimization campaign to improve the website’s search engine rankings and traffic flow. First of all, we identified the popular keywords, which are likely to attain top positioning in the search engines based on search volume and competition. Then we updated the main pages and Meta tags and made content changes to refine the site. We also developed new web page content for keywords with geographical locator terms so that the hotel would attract more customers. Apart from these, blog submissions, search engine and directory submission, article marketing, press release writing, and link building services were also carried out for increasing the website’s popularity.

Accomplishments:

The SEO campaign successfully conducted by us achieved great results within a few days. Bricktown Hotel and Convention Center now receives a number of customer queries, and has experienced excellent growth in business. As expected, all set goals of Bricktown Hotel were fulfilled, and the client is presently working with MOS SEO Services to make further enhancements to the site.