SEO Case Study - Kruse PEO

Kruse PEO

Overview:

Kruse PEO is a full-service Professional Employer Organization (PEO), offering comprehensive solutions comprising innovative management and administration services, that help employers streamline HR administration, enhance HR practices, and utilize the full potential of existing employees. The firm has been providing human resource solutions to Fortune 500 companies as well as small and medium-sized companies since 1994.

Goal:

Being competitive in the industry, what Kruse PEO wanted was to stay ahead of the competition by securing high visibility in the search engine rankings for all its prominent keywords, attract qualified traffic, and convert visitors into customers. So, the challenge before MOS SEO Services was to develop a well optimized website that must be both user and search engine friendly.

Strategy:

Together, we set to work on seeing how the website’s visibility could be improved. Finding, identifying and tracking the proper keywords was our first step. Based on this, we developed new pages for the website for both regional keyword phrases and for the broad-based searches. Other SEO solutions we provided for the company included:

• Meta tag optimization services
• Article writing
• Article submission
• Link building services
• Optimized press release services
• Blogging
• Search engine and directory submissions

Accomplishments:

With our strategy, comprehensive knowledge, and proven SEO programs, we have helped the client achieve the following results – within minimum time.

• Achieve top placement for the website in major search engines including Google, Yahoo, and MSN
• Steady rise in website traffic
• Improved return on Investment