SEO Case Study - NobleTrading

NobleTrading

Overview:

NobleTrading is a leading wall street online trading company based in New York, USA providing online trading services like stock trading, forex trading, option trading, commodity trading, future trading and day trading. NobleTrading provides direct access trading services of the US equity, option and future markets to both individual traders and institutions alike.

Goal:

When MOS SEO Services was approached by NobleTrading it had a few top rankings in major search engines for related keywords and was drawing a small amount of traffic. Client’s goal was to increase their sites visibility and take the company to a next level of web marketing. Slightly frustrated with previous SEO firms who promised but could not deliver on goals, client’s expectations were high. As such, our goal was to improve rankings, improve traffic and increase clients though online signup. They also wanted to create a newsletter via blogging and generate interest in their services.

Strategy:

The optimization process started with a complete analysis of the website both from the crawlers as well as visitors point of view which included advice on redesign. Keyword research and analysis was done and the sites architecture improved. Consequently, we focused on the website' s on page optimization by carrying deep level of optimization and SEO copywriting of the pages in the website so as to get the website pages indexed in all major search engines. The main focus initially was on-domain optimization which proceeded to off-domain optimization. MOS rewrote all content on domain via existing and new pages and continues blogging and improving the websites internet visibility.

Accomplishments:

Within 5 months the traffic to the website jumped 250%. As a result of the site achieving impressive rankings after the first 5 months, the content optimization process was extended to further improve the search engine rankings and also target other important keywords by engaging in blog writing and article submission services on a regular basis which instantly added a big SEO bang. The rankings and website traffic got better each month. The client is very happy with the result and has had months where they have had increased sign ups as we continue to expand NobleTrading's marketing presence. Recently, the site has gained a PR 6 due to the on-page and off-page optimization efforts our SEO team carried out and the overall increase in website traffic is around 650 % since we started the campaign.