SEO Case Study - Park Avenue Smart Lipo

Park Avenue Smart Lipo

Overview:

Park Avenue Smart Lipo is an AAAASF (American Association for Accreditation of Ambulatory Surgery Facilities) accredited group of plastic surgeons focusing completely on SmartLipo treatments. It is distinguished as Cynosure’s only training center in Manhattan, and one of the earliest to introduce novel laser lipolysis modalities such as SmartLipo MPX to its patients. The site and the practice had professionalism of service and achievements, the firm definitely had an edge over its competitors The firm wanted MOS SEO Services to complete their website development in an SEO compatible manner, in addition to providing an ongoing organic and PPC campaign to launch the practice.

Goal:

• Greater visibility
• Quick Launch campaign
• An SEO strategy that was based on Goals and ROI
• Attract the right client base
• Increase rankings
• Increase traffic
• Focused demographic campaign
• Launch a successful PPC campaign

Strategy:

The Park Avenue Smart Lipo website had just a few web pages. Content had to be developed for other keywords decided on by the client firm. So, we first developed suitable SEO website content, making sure that it was lucid and interesting while also promoting the company and incorporating the right keywords. Our web designers and web programmers then started work on designing and uploading very relevant images to complement the web pages. We wanted the images to appeal to the target customers and also the search engines. Our other solutions for the company included tag creation, submission to search engines, and article writing.

Accomplishments:

In the span of 45 days, Park Avenue Smart Lipo has benefited from a competitive search engine ranking. The PPC campaign results were almost immediate with high percentage of conversions and monthly campaign improvement. The increased traffic to its renovated website has led to a good number of customers approaching Park Avenue Smart Lipo for their services. The emails of thanks and praise that we get from this client are enough to show us that it’s another project well done by the MOS SEO Services team.