SEO Case Study - Small Business PBX Phone

Overview:

Since 1997, AccessDirect has brought affordable, hosted PBX services to businesses across the country. After our initial partnership with AccessDirect to promote www.messagingservice.com turned out to be a successful campaign, the client was extremely impressed. Accordingly, Viral SEO Services became an automatic choice while they were planning to launch a new site to focus on small business PBX and communication systems in March 2008. The company's aim was to help smaller businesses get all the benefits of a big-company phone system, but without all the equipment, hassle, and expense.

Goal:

To begin with we were involved in the website architecture and navigation layout and design framework. Our SEO team got to work on how both content and navigation should be positioned on each of the initial pages, both for the end-users visiting the site, and for search engine optimization. Through www.smallbusinesspbxphone.com, the client wanted to focus on small businesses and SOHO companies who were on the look out for cost-effective phone systems. In addition, the client was interested to lower their reliance on pay-per-click advertising by achieving top organic rankings.

Strategy:

We began the campaign by optimizing the home and landing pages of the website and from there on we started SEO copywriting to target geographic areas. With this aim in mind, our SEO team created high quality content which was done after in-depth research on the topic and the competitors' offerings.