Conversion Optimization

Turning a website visitor into a customer is the most-overlooked aspect in online marketing. A leading SEO company, MOS SEO Services provides conversion optimization services to convert your website traffic into actual sales. Conversion rate optimization (CRO) is an internet marketing tactic, which increases your website’s effectiveness and encourages a customer to take a desired action.

The desired action you want a visitor to take on your website may include:

• Making a purchase
• Requesting more information
• Subscribing to newsletter
• Downloading research results, a video or a tool
• Referring a friend
• Making a phone call
• Filling a contact form
• Signing in to chat

Conversion optimization is offered at MOS SEO Services as part of our SEO services. We can bring down the bounce rates for your website, and help you convert more of your traffic to sales, thereby boosting your profits. We design our strategies in such a way that they enhance your brand value, manifest your expertise, and boost your online reputation.

We offer the following CRO solutions:

• Google analytics implementation
• Managed web analytics service

A Comprehensive Strategy for Optimized Sales Funnels

• Review of customer calls and customer queries: to see the kind of information visitors are looking for
• Metrics analysis: studies how the visitors came to your site, the pages they viewed, and why they didn’t perform the expected transaction
• Usability analysis: looks at the customer perception of your website to identify loopholes
• Multivariate testing: provided for all components of the conversion funnel from page layout to page content and headlines
• Fine-tuning/tweaking of website: Fixes problems like poor calls to action, broken links, and outdated content, poor navigation, unattractive/exaggerated website design
• Optimization of landing pages: to keep the customer at the page longer so that he feels like checking out more of the website
• Research of competitor websites to see what they are doing differently: such as online coupons, specials, discount offers, or interactive mediums
• URL replacement: Replacement of unfriendly URLs with user-friendly and SEO-friendly URLs
• Providing the necessary security features if absent: up-to-date security certificates, secure lock icons
• Reputation management

Dial 1-800-670-2809 and speak to our senior solutions manager for more information about our conversion optimization solutions.