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DAY Elevator and Lift

DAY Elevator and Lift is an elevator and lift company in the United States, serving the Tri-State area of New York, New Jersey and Connecticut. As an authorized dealer, DAY provides a complete range of mobility products in the categories of elevators, wheelchair lifts, and stair lifts for homeowners, builders, developers and architects.

Goal:

DAY Elevator & Lift wanted us to help them develop their official website www.dayelevator.com. They wanted their website to be more functional so that they could reach out to a broader range of markets across multiple regions, including NY, NJ, and CT.

Their major requirement was to create a major design overhaul to better reflect and promote the company's image and its mobility products. They were looking for improved search engine rankings so as to increase lead generation and sales.

Strategy:

At MOS SEO Services, we noticed several problems with their initial pages, which needed to be solved during the redesign. Analyzing each and every aspect of the client's website traffic and usage patterns, we developed the website in a way that made it more appealing to consumers. Our design team focused on incorporating the most effective design trends and developed the website as per the client's requirements.

What we did

  • Research and analysis
  • Created a new corporate brand
  • Created a highly interactive website
  • Listed categories and products
  • Created completely CSS driven menu to keep it functional even if browser does not support JavaScript
  • Added new images specific to the products
  • Product listing page with precise detail of products and significant information like (safety features, manufacturer details)
  • Web maintenance & updates

In addition, we created more effective search engine friendly pages, optimized so that they were user friendly and informative - all by accommodating keyword phrases wherever possible. We also performed systematic web page optimization, meta tag implementation, internal linking, and other off-page optimization tactics such as search engine and directory submission, blog submissions, article marketing, press release writing, and link building so as to get the website noticed.

Additionally, we created three informative, interactive and functional microsites - www.dayhomeelevators.com, www.daystairlifts.com, and www.daywheelchairlifts.com to promote their services and products.

Accomplishments

  • Day's customer base more than tripled
  • Search engine ranking in leading search engines improved
  • Customer conversion rate doubled
SEO Services
  • SEO / SEM services (Organic SEO & PPC)
  • Social Media Optimization
  • Conversion Optimization
  • SEO Analytics
  • Search engine optimized website development
  • Geo targeted services (local SEO)
  • Viral Marketing
  • Customized SEO solutions

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