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Link building is one of the major pillars on which a successful SEO strategy rests. The link building algorithm changes over the last 10 years have in turn had an impact on SEO link building strategies. The Hilltop algorithm was used in the beginning which found documents according to the keyword topic. Hyperlink-Induced Topic Search (HITS) algorithm was the next step in which the value of page content, hub (web pages serving as large directories) and links to other pages were taken into consideration for rating web pages.
The highly acclaimed PageRank algorithm was the successor to HITS. In this case, a numerical value would be assigned to each element in a hyperlinked set of documents. As a result, a page linked to several pages having high PageRank would receive a high rank. Even though PageRank was more efficient than HITS, there existed the possibility of introducing links that could falsely influence the page rank. So, Google Panda was introduced which assigned lower ranks to low quality sites with thin content.
Last year, Google introduced its Penguin update that penalizes websites incorporating features that violate Google's Webmaster's guidelines such as low quality links, cloaking, keyword stuffing, and over-optimized anchor text. It is therefore clear how important it is to build natural links now to avoid lower rank penalty. The need for 'Backlink reports' tool to perform competitor research and 'Link Management' tool to analyze anchor text is also increasing in the current scenario.
At MOS SEO Services, we strive to do things the best way. Our team of SEO experts helps your website to adapt to the latest changes in the algorithms and attract more traffic as well as higher rankings for the targeted keywords, which will allow you to achieve your business goals in the shortest possible time. We can ensure good quality backlinks and targeted link acquisition for your website.
Article submission - Submitting well-written, informative articles on relevant subjects to quality sites is an important SEO tactic. Adding a link at the end of each article encourages the user to visit your website for more information on the product or services that the article highlights.
Press release submission - Press releases can really attract interest, especially if they are about a special offer or launch of a product or service. Creating newsworthy content and submitting press releases related to your offerings to press release sites can attract more traffic.
Blogging - Blogs make for an entertaining read. Posted in your website, popular social media sites and blog sites, they can build up a huge following. Being active in social media and building authoritative backlinks to your blog help increase search traffic to your site.
Directory submission - Directory submission can get you quality incoming back links and improve your website's popularity. Your website is added to the right directories through URL submissions to the right category. Validated links in web directories get quickly indexed by search engines.
Social media optimization - Social media optimization is crucial in link building. Networking in social media sites such as Facebook, Google+ and YouTube, posting optimized content and videos, interacting with the right audience, and getting your content seen by webmasters bring natural links to your site.
Viral marketing - Link building services also include viral marketing strategies. Viral marketing messages about your company, products and services can spread like wild fire over the Internet. These messages can take the form of exciting videos, images or keyword-rich, informative articles.
Social bookmarking - Bookmarking the pages of your website in social do-follow bookmarking websites like Digg, BuddyMark, Mixx, Reddit and others can draw traffic. Wise placement of links in these bookmarking sites can create deep backlinks to your site and its internal pages.
Forum posting - This service involves building quality backlinks in various online forums and communities for enhanced website visibility. Forums are where informed discussions take place, and links provided in forum posts will most certainly be visited by the participants.
Reciprocal link building - Quality reciprocal links can significantly improve the volume and quality of traffic to a website. Links are selected and exchanged with websites that are complimentary or related to yours. The link text would be optimized to ensure high search engine visibility.
Video marketing - Videos have a great power to attract people. Creating quality videos and posting them on YouTube can prove to be very advantageous. Good videos are shared across social media sites, ensuring even greater website visibility.
We utilize these innovative link building solutions and more to generate backlinks and boost traffic to your site and eventually, its rankings. As an experienced SEO company, we know there is no room for complacency. We are focused on delivering quality services at affordable rates. Call us at 1-800-670-2809 to see how we can make a difference.
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