Getting high-quality links is quite important for any type of business involved in online marketing. In an earlier interview, Matt Cutts also points out that links are still the best way to get discovered on the web. However, considerable attention and effort are required for building links as you need to make sure that they are not bad, toxic links and they are not coming from irrelevant sites. This is important from the point of view of the penalty you may incur from Penguin and Panda. There are several kinds of link building tools that can help you in this process. They are mainly classified into two categories – those that help with data and analysis, and those that focus on improving the outreach.
Here are the eleven best tools available.
This is a website browser that shows you the sites that are linking to the pages of your competitors. With this, you can understand how difficult it will be to gain high SERP rankings to beat them and find new opportunities to build links to your site. The Bulk BackLink Checker will help you to analyze up to 400 URLs and compare a large list of URLs to see which are most important. It can compare the URLs on any given topic. Even though the program provides you with a free report for the site that you control, you need the paid version to access the full spectrum of data.
Open Site Explorer
This tool has features similar to Majestic SEO and provides slightly more information. With the competitor analysis option, you can understand what your competitors are doing for getting good ranking by checking the list of metrics that include inbound links, their anchor text and domain authority. You can also access the social share data across Facebook, Google Plus and Twitter. For that, you must upgrade to the paid version.
This is another effective backlink checker with a huge index of links and data updates on every 15 minutes. Backlinks Reports provided by this tool will have very detailed information about a site’s inbound links along with the ALR rating (estimated number of visitors who follow each link per month) of each link. Since the reports use different types of filters and options to sort the links, you can prioritize the link prospects quickly. The tool also provides batch analysis which can give a fast overview of links arranged in batches.
This tool can be used to find high-quality link opportunities and build links more easily. Instead of exploring the internet manually for possible links, you can use the ‘link finder’ feature of this tool to identify the link opportunities for a particular keyword that you want to rank for and thus save a lot of time. With this feature, you can explore more potential sources of links such as blogs, guest posts, and directories. The tool also shows you PageRank of potential links, how many other links are there on the page and the Page Authority.
The Link Profiler tool with the SEO profiler helps you to understand the web pages that link to your website currently, the links that influence your current ranking and the links that are really important. Thus, you can analyze both the existing backlinks and the competitors’ links. The Link Disinfection tool analyzes all the backlinks that point to your website and removes those that are suspicious.
This is a question and answer community where you can ask questions and the community members will answer you. You can search for good content ideas on this community and develop your own unique content to provide it on your website. If you are doing research for your content, you can ask questions related to it. You can thus read different interesting viewpoints and develop content based on that. On the whole, this community provides you with a lot of opportunities to create compelling content and make people naturally link to it.
This tool allows you to dive into different areas of Twitter such as Twitter bios, checking follower count, tracking followers and so on. It can be useful for link prospecting. With this tool, you can find people who may link to you and filter them with Twitter following. In this way, you can connect to real influencers.
This tool keeps track of your link building efforts and shares the work across team involved in the project. It provides you with a comprehensive link management system that focuses on link research, backlink tracking and analysis and prospect relationship management. You can choose this tool if you are working on a large campaign. The tool will help you to keep track of who has been contacted, what the response was, what the email said and other important things.
This tool helps you to schedule emails to be sent at a particular time. It will be useful for emailing the people at the most appropriate time if you are working in a different time zone. You can also keep track of who has and hasn’t give response to the email. Thus, the tool will help you to improve the link outreach.
Since there are a number of people involved in your SEO link building campaigns, project management and planning is quite important for effective collaboration. Trello is an online tool available for managing the projects that have stages. You can move cards across those stages in which you can attach anything such as mock-ups, screenshots, PDF files, Word documents and so on. There is an option to set up reminders so that you can keep everything in place. This tool also allows you to share the boards with clients with the option of either editing or just viewing.
This is a great tool when you are selling the link building project. It can provide you with you a clear insight on how visible a website is in search engine result pages over a particular period of time. At the sales stage, the clients often don’t give you access to their analytics platform. So, when they see a drop in their online visibility, you can’t find a way to analyze it. In such a situation, you can check the visibility with searchmetrics and ask the client if they see the same with their analytics data. If so, you can start exploring the potential problem.