Your website’s performance is directly proportional to your conversion rate and the traffic on your website. The load time of your website is a very important factor which many turn a blind eye to and ignore. This will lead to your visitors ignoring you in return. Study says that, any user visiting your site will waiting for 5 seconds before ditching you. So if your site doesn’t load in 5 seconds, be ready to be abandoned by visitors. In order to avoid that, it is very important that you determine the speed of your website and take steps to increase the speed.
There are a numbers of tools that can help you determine the speed of your website. Every popular search engine offers you a performance testing tool to determine your page speed. Firefox brings to you something called Page Speed. This tool helps you evaluate the speed of your website and performance of all your web pages easily. For Yahoo!, there is a tool called YSlow. This is a free tool from Yahoo!, which as the name suggests gives you reasons for your website being slow. It also suggests multiple ways to improve the performance of your website.
Google Webmaster Central has the following to say:
If you are a site owner, webmaster or a web author, here are some free tools that you can use to evaluate the speed of your site:
- In Webmaster Tools, Labs > Site Performance shows the speed of your website as experienced by users around the world. We’ve also blogged about site performance.
- Many other tools on code.google.com/p/page-speed/.
Once you know where you stand and what the speed of your website is, how it is performing, you can then get to grips with how to enhance that performance. You can use many tools to enhance the performance of your website. There are many such tools available and you need to make the most of it to convert your traffic. Here are some tips which can help you improve your websiteâ€™s load time and give you happy customers.
First Things First
Ever wondered why your system takes a long time to load sometimes? There are so many applications running at the startup that it takes all the power and time into opening them. Your processor has to deal with a lot right at the start and hence doesn’t even bother to load your desktop. You see things keep loading, but can’t really do much about it as there are things running at the startup. There is just one solution to it, and that is to reduce the applications that start while your system is booting.
This is exactly what you need to do with your website while it is loading. There are multiple plugins and files that need to be sent to the usersâ€™ browser in order to start things working and the page to load. All you need to do in order to reduce your load time is, check what is not required to be sent. If you are using some plugin just because you like it, you might want to check how it impacts the performance of your web page. It wonâ€™t be of any use if there is no traffic to look at how it works.
Videos are an amazing traffic attraction and works absolutely well to enhance the conversion rate of your website. But before you fall for that cupid trick, you might want to check when the video plays and how it impacts your website performance. You might want to cut down on the video quality because high quality videos take ages to load and that’s when your visitors lose it. Videos are appealing and it is indeed recommended to use them so that they draw traffic from both desktop sites as well as mobile sites. What you can do is, trigger it to load after you have your web page ready. That way, you won’t have to skip using it, nor do you have to lose out on your load time.
The same goes for the images you use on your web page. Yes, they need to be high quality images, but you must keep in mind that they are going to affect your load time and hence you need to use images with a specific resolution. An image scaling 320×550 pixels is a perfect fit, you donâ€™t really require images scaling 600×1000.
Check Your HTTP Requests
Is your code efficient for your website? This is the first question you need to ask yourself before heading on to any other thing. There is good code and bad code, but all of it looks the same to any visitor. The trick is to keep your code small. Minimum code can also work wonders for your website. Benefit is, it doesnâ€™t interfere with your load time and reducing it should be your priority.
Choosing a Fast Web Server
Your web server is where you make it or break it half the time. No matter what efforts you take to improve and enhance the performance of your website if you have a slow server, things are going to start to topple around soon. If you have a shopping site, this is going to affect you the most. Imagine the time during sales and discounts. You have a flood of traffic and your slow server is definitely not going to be able to manage all that traffic.
Your web host needs to make sure of this and provide you a faster server. Servers are expensive but you need to choose between cost-efficient website or something which will hamper your speed and cost your business. Having enough bandwidth to play with is better than using something which will lead you to shut your business down.
Using a Page Speed Optimizer
Finally, this is something which every webmaster has to use. There are multiple Page Speed Optimization tools which can help you with your page speed optimization.
One of these tools is GTMatrix. This one tool can help you analyze your performance and help you enhance the same with the help of suggestions and tips. It in turn uses Google Page Speed and YSlow to grade the performance of your website. It lists down all the issues and separates them with respect to the platforms you use for your website. You can find it here. Go make the most of it.
There are many small and big ways in which you can manage working through ways to reduce your webpages’ load time. Picking up the best one and moving with it will never happen so all you need to do is, try them all and keep trying because you will learn new tricks everyday with the growing technology rate.