Social media optimization is using social media sites to create publicity and awareness of your products and thereby gain attention and interaction from customers. Optimizing for social media strengthens your brand and its visibility and thereby attracts new customers. It helps them to know more about your business and recommend it to others. Social media … Continue reading Effective ways to Build Community Engagement Using Social Media
The Internet marketing landscape clearly shows that great content is searchable, consumable and shareable. Leading inbound marketing and sales platform Hubspot explains why visual content can help marketers achieve their online marketing goals better: Visuals processed 60,000X faster than plain text in brain 40% of people respond to visual content better than plain text Posts … Continue reading Tips to Enhance Your Visual Content Marketing Strategy
What is semantic search? In this kind of search, the search engine uses artificial intelligence to help understand what you are searching for through the words you type. The results you now get are more accurate and relevant. Google’s Knowledge Graph supports semantic search. This graph is a collection of information that has been gathered … Continue reading Semantic Search – Are Keywords Relevant Anymore?
Google has rolled out a mobile-friendly label in mobile search results. With this notification, SEO companies could be extremely busy optimizing client sites for the mobile Internet user. Businesses Witness Rise in Mobile Search A significant percentage of Internet traffic is accounted for by mobile users. The trend is getting stronger though there still are … Continue reading SEO Companies Must Prepare for Mobile-Friendly Notification
Seasonal pages are pages that are in most use during a particular season. Like a page on Christmas would be used mostly in and around Christmas; but it doesn’t mean that people don’t visit these pages on other days, but the traffic may be limited. The pages however cannot be closed just because they are … Continue reading Implementing SEO on Seasonal Pages