If you own an SEO company or a website selling a product or featuring an article, it is important for you to understand everything about link building. Before learning how to build these important links, you need to understand what these links are and how many types of links are present. Every time a web page gets a link – which means some authority links this page to theirs, thus creating what is called a hyperlink, there is an increase in the SEO status of that company. Google has a unique method of ranking websites based on which it decides which website ranks high and which ranks at a lower position every time anyone searches on a topic. The search engine giant decides this by calculating the link points for which it makes use of a special metric known as ‘PageRank’.
In simple terms, every time a web page gets a particular type of link, Google assigns some points to the page depending on its clauses and calculations. And by simple logic, more the points, better is the trust that Google places on this particular page. Further, if Google trusts a web page more than others, then it gives that page higher priority in its search results when compared to others. And a higher position on the search engine means more traffic to that page, more profits and the circle continues.
Aptly named, link points or link juice flows through the sites and every time a page gets a hyperlink, it gets some link juice. Bigger the status of the site providing you the link, more will be the link juice you will get. Now that we know what links are, let us consider the two types of links and what purpose each of them serve.
- Follow links: These are the links that all the SEO companies are concerned about. These are the ones that decide the status and ranking of websites in Google search. The link points or the link juice that we previously spoke about are enhanced every time a website gets a follow link. The more reputable the company that provides you with such a link, the more points you get and hence better is the rank of your web page.
- No-follow link: At the other end of the spectrum is the no-follow link. In the eyes of Google, if you have a no-follow link, it means that a particular link does not count and therefore is not taken into account when the search engine calculates the link points to decide your page rank. The more of such links you have, lesser is the trust Google places on such pages and therefore lower will be their place on Google’s search engine page. The no-follow links always have a HTML tag saying no follow, which sets them apart from all other links and differentiates them from the rest. These links are usually seen in this manner: <a href="http://www.website.com/" rel="nofollow">LinkText</a>
In case you are worried that these links serve no purpose, it is not so. It is a fact that no-follow links do not help you earn your place in the eyes of Google. Surely they do not get you any viable link juice. Neither do they enhance your page rank. But even then they are not completely worthless. This is because they are still links, which means in simple words that even though someone somewhere who has seen your content don’t send the message across that others should follow you, they still help in creating awareness about your page. In the huge web world, creating awareness among people about your product is in fact the first step to achieving stardom. No-follow links also bring you valuable referral traffic. For instance, consider a significant blog comment or forum post – whether it is no-follow or not, is sure to bring excellent traffic to your website that may become leads and conversions ultimately.
Even if at present you have lots of no-follow links, there is no reason to panic. Probably due to the increased number of people who now know about your page due to these links, the next one to check it out might give the long awaited and precious follow link thus helping you to move ahead on your path. It might take a while for that to happen but nothing great happens overnight. Patience and perseverance is required for achieving any endeavour, then why would this be any different?
The Advantages of No-follow Links
Before the online world became so complex, the rules were pretty simple. Search engine giants like Google too had basic rules to evaluate websites. All they saw was how many links a page had, and depending on that gauged its credibility and ranked it accordingly. However, with more knowledge came the problem of cheating and many websites discovered ways to cheat the search engines by showing links to pages that were not actually worth anything. Thus they succeeded in improving the page rank by using all the wrong means.
However, soon Google detected these problems and came up with the fix, called no-follow links. This effectively reduced spamming because most SEO spammers wouldn’t bother to post irrelevant links to blogs and forum posts when there is no chance of getting to publish a follow link. Moreover, informative websites such as Wikipedia and blogs like WordPress remain safe since they automatically assign no-follow link to all links submitted by the users.
Places Where You Find No-follow Links
Some general areas that are populated by these no-follow links are forums, the comments section, the various paid links, and not to forget those links that have content which Google does not trust. There are some webmasters who disable this no-follow link attribute from their page as they trust and value the comments of certain bloggers but that totally depends on them.
Besides creating awareness among people that we spoke about before, there are other ways in which the no-follow links help webpage owners. In today’s world of social networking, having such links help in making your brand popular and since more and more are part of the social networking sites, this means a lot for the success of your business. Once more people know, they will recommend your product to others, your profits will increase, more are the chances that reputable companies will notice you and then they may even recommend you by giving you a follow link.
Besides this, even though Wikipedia may give you a no-follow link at first, any kind of link from a source like them is valuable to have as they will make other people take notice of you thus helping you in your link-building process some of which can surely be follow links. If nothing, having a link from Wikipedia will ensure that people keep checking your work thus giving you regular traffic which in itself is a huge boon. You can build both your brand and people’s trust with this thus taking you ahead on the path of gathering follow links.
Ways of Checking Out the Type of Link
The various methods of checking the type of links in different browsers are:
- Chrome: i. Go to navigation bar and click on View>Developer>View Source.
ii. Right click on the page>Inspect Element.
- Firefox: Right click on the page>View Page Source>Edit>Find>Type in "no follow" in the search box
For SEO companies that want to keep track of these links on an everyday basis, there are various extensions which can be downloaded. Some of them are:
- For Firefox: SEO Quake, SearchStatus, Nodofollow
- For Chrome: NoFollowSimple
Ways of Getting Follow Links
The last thing to know is definitely how to make sure you get follow links even if it takes a while before you actually start getting them, as eventually these links will get you the required top position on Google search engine page thus guaranteeing you total success. The time-tested and a sure way to getting this is definitely by being true and perfect while making your point. This means that the content you put up on your page should be both valid and unadulterated. There are no shortcuts in this and only original and honest content will ensure that you reach greater heights and also stay there forever.