Managing business in the present day competitive scenario is really challenging. You just have to be constantly aware of your competitorsâ€™ moves and implement strategies accordingly. There are things for your aid like, SEO, SMO, AdWords, Keywords, widgets and so on. Making the best use of all these supporting elements will help you work your way to success. When you plan to get into trading, you observe the shares and their behavior before plunging into the market and grabbing your pick. Some study is important. Likewise, before doing anything and before going on a posting spree, it is important that you understand the behavior of all the social networking sites. Once you are aware of these aspects, you can easily build your conversion rate, gain exposure, easily engage with your audience and eventually grow your business.
Understanding Social Media
Social media marketing is directly proportional to internet marketing. So basically, whatever is on your social media or your social networking sites is on the internet and it is being marketed every second. People buy what they like, people share what they like. It is important that you do not attract any negative publicity on social media networks.
If you are riding on the social media bandwagon, make sure you are creative, spontaneous, active, receptive to changes, and of course, social. Playing with social media is like running into the wild. It is indeed exciting and adventurous, but if you donâ€™t know where you are stepping, you might either fall off, or get lost.
Many networks came and went. MySpace, Orkut, Hi5, but there are just a few that have managed to hold on and keep the interest of the world built up. In the present time, when people hardly have time, 140 characters are enough for them to get an idea as to what they want and like. Your product needs to reach your audience very specifically and precisely.
Similarly, LinkedIn and Facebook have been the hit points for people to connect to each other. They like and share things on these networks and these are your best hits for growing your business. Your aim should be to have maximum likes to your Facebook page, maximum followers to your Twitter profile.
Advertising on the Web
There is immense space for you to socialize and promote your brand. Google Ads is a major source of advertising easily on the web. They are everywhere and hence, it is beneficial for users to find your ads everywhere.
Google ads can take your advertisement to the sites which hold the content that is distinctly related to your brand. Be it blogs, or websites, your ads reach them. Moreover, they make profit by placing your ads too. Social networks such as Facebook have their own advertisement strategies. They have their own ways to promote and advertise products and brands. This is where SEO and keyword management comes into picture. Sensible and positive marketing and advertisement always helps. You canâ€™t make cosmetics advertisement on a dermatologistâ€™s website, right?
When you are promoting your brand on the social front, it is good to be aware of all the positive aspects of that network in order to place and share the right content at the right place. For instance, if you use hashtags on Facebook, they are not going to work as effectively as they work on Twitter. Hashtags were introduced to Facebook very recently, but Twitterâ€™s lifeline is hashtags. Similarly, there are ways in which people connect and promote their business on social media.
Connecting on Other Social Media
People often forget that there is life other than Facebook and Twitter. Even with social media marketing, there are various places where you can promote your content, brand or products and services. There are sites such as Pinterest, Instagram, Google Plus, LinkedIn, and so on.
- Pinterest: Build boards from various fields, share and get shared.
- Instagram: Capture the best moments and promote the offers you are availing through catchy images.
- Google Plus: A good combination of Facebook and Twitter, where you can share and like content. Also, use hashtags which indeed work better than Facebook.
- LinkedIn: Build up your professional network, look for people from the same background and promote yourself among them.
- StumbleUpon: Add pages or links to this page and let people simply stumbleupon your content by simply finding it there according to their choice of likes.
All these networks help you market your business. If you share the right content, your social media optimization is pretty much taken care of. The best part of social media is the evolution. All the media platforms keep updating and evolving themselves every now and then.
Save Your Time
Just as I mentioned earlier, social media needs to be studied well before heading into it. You canâ€™t head blind into a sea whose depth you are unaware of. You need to plan and strategize your moves. You need to have ample time on your hands for studying it and then proceeding with the steps. Some things might not work, you will have to invest your time in understanding why it didnâ€™t work and what you could do to make it work. All this requires time. According to Kim Garst, your social media efforts should lead you to success. They need to make your life easier by allowing you to:
- Integrate various social networks
- Schedule your posts or post in bulk
- Perform advanced conversation tracking
- Easily find new content to share with your community
- Manage your time spent on social media more effectively
- Find new influencers to reach out to
These need to be your targets or achievement points in order to reach your destination. There are also various tools that come handy when you want to keep track of content sharing.
Interacting with Your Audience
One of the most important things about boosting and building your business is communication. There are some people who donâ€™t really work right with the social media. People who observe the following religiously, are sure to fail in promoting and building their brand name:
- Keep bombarding content
- Ignore or forget their audience by neglecting their comments or deleting them
- Delays in replying to your audience
- Mostly inactive on the pages with no updates
- Your SMO is not in the right hands
Interaction is the key to success of your brand. Unless you know the views people have about you, you wonâ€™t really know what steps to take, or what more you need to do in order to improve your brand building.
You need to keep updating yourself. The more you are up to date with the digital marketing world, the more you can gain. Another way to reach your audience is to try and make your point with infographics, pictures, and videos. There are many video advertisements which can help you target the right audience for your brand.
Gaining from social media is easy if you know where to look for. This is more of a commonsense drive than anything else. Unless you strategize, you cannot get the most out of social media marketing and reach your destination. The mantra is to think, look and act. Follow this and you will surely become an ace player.