Google has been able to keep everything up-to-date with regard to its search results, client benefits as well as readers’ or users’ comfort level. If customers are not happy, Google is not happy. Google has this hunger to keep growing and working its way up to perfection. In order to follow this, it has launched all the best algorithms so far and these work splendidly.
Starting with PageRank, Google has a history of algorithms. Talking about algorithms, Panda was launched in February 2011. It helped with quality. Earlier, Google would only manage to track similar words without any reason to check for relevance or smart resemblance. Whatever you typed in that search bar, you could get sites resulting in your search for those words and not the whole statement. With Panda, came smartness. Now when you searched on Google, you could find data with quality. High quality sites were provided as higher search results. Named after one of its creators Navneet Panda, the Panda algorithm focused clearly on quality and affected a major number of sites. Panda was updated many times to meet the changing needs of time. Panda is still on with the version 4.0.
Let’s Talk about Penguin
Another major lifeline of Google is Penguin. This sweet child helps Google to not blindly trust its sites. With Penguin came the solution to web spam issues, along with spotting unnatural links. Keyword stuffing was seen to be the major issue in the listed sites and hence, Penguin acts as an amazing filter. Matt Cutts, in April 2012, announced about Google pushing a new algorithm to improve their ways of identifying spam methods. This was called the major Webspam Algorithm update. Penguin affected those sites which survived on low quality link building. It hit them hard and they haven’t been able to recover. If there are back linking issues on your website, the earlier you seek help and clean up the better, because if you don’t, Penguin is going to do the honors for you.
John Mueller has something to say on Penguin, “I think, with the Penguin algorithm, when we rolled it out we did a blog post about that that kind of shows the other issues that we look at there. The Penguin algorithm is a webspam algorithm and we try to take a variety of webspam issues into account and use them with this algorithm. It does also take into account links from spammy sites or unnatural links in general, so that’s something that we would take into account there, but I wouldn’t only focus on links. Also, a lot of times what we see is that when a website has been spamming links for quite a bit maybe they’re also doing some other things that are kind of borderline or even against our webmaster guidelines. So I wouldn’t only focus on links there. I would make sure that you are cleaning up all of the webspam issues as completely as possible“.
Recovering from Penguin
If Penguin is troubling you, you haven’t cleaned up enough on your unnatural links problem. Of course there could be other issues affecting your Penguin hit, but wrong or bad linking is the most important thing that is likely to invite Penguin penalty. A higher number of unnatural links leads to Google putting less trust in you and your website. It means that you are cheating in order to get higher web rankings from Google. This leads to your entire site going through turmoil and a downfall.
It is important to clean this mess up. You need to decide whether you want to do it manually or whether disavowing is enough and should do the trick. According to John, “From a theoretical point of view, using the disavow tool is enough…from a practical point of view it almost always makes sense to still delete those links as much as possible“.
The best way to get this done would be to completely remove these links instead of looking for a benefit of doubt all the time. Why wait for Penguin to find you guilty in the first place? Google has built such algorithms and made its manual linking securities strong by applying spam penalties, because back linking matters a lot and makes a huge difference.
This will lead to understanding how and how well data can be analyzed:
- If the primary objective is to recover from a penalty, you need to focus on GWT and those areas that fall outside of the webmaster guidelines, aka “link schemes”.
- If developing a program for a new website, the data will be used to find opportunities.
- If there is a competitor outranking you, you can use the data to neutralize their competitive advantages and find opportunities.
All this works pretty well, without any back linking. You need to know which unnatural links to remove once you receive the Manual Penalty message for unnatural links. You may get a lot of help from various webmaster tools for removing the links and analyzing data.
There are some websites which accept only specific types of files. If you upload any links which are not of a supportive extension, you will encounter an error message. The error message will look like this:
The Disavow Story
The instance mentioned earlier about the unsupportive links is what happens when a website disavows a file. Even if the website accepts your file and shows it when people look for it, it will still be useless. You will still see an error with the text editing software, mentioning that the domain or the link is wrong. That’s how disavowing works.
Webmaster tools help you remove these links but sometimes you will see that these links are visible in your back linking history in your tools section and would be found by Google. These disavowed files or no-followed link doesn’t carry PageRank and hence doesn’t affect your Google rankings. You may also reavow a link you feel isn’t unnatural. If a link you reavow was indeed one that Google had considered unnatural, removing it from your disavow won’t do any good and actually could do you harm.
Penguin has been through a lot of updates and is one of the strongest algorithms developed by Google. Every new spam brings Penguin to develop itself even more. You need to wait for Penguin refresh so that you can keep your backlinking status up to date. One reason for your website not linking well would be, your site doesn’t have good links. If your website doesn’t have good content, you are surely going to lose on a lot of target visitors and sales.
It is indeed possible to recover from Penguin. However, the only thing you need to understand is that just like marketing and controlling your content, this is not going to be easy. If all your hard work of cleaning up your website is not being successful, all you need to do is to wait till the next refresh. It will surely happen and that’s when you need to grab the opportunity and do the needful.